Industry: Food Beverage
Gifting With Sol synergizes sales and marketing through Automation and Integration.
With centralization of data and Zoho App integration we’ve reduced the cost and increased their management efficiencies.
Success By Numbers
Cost reduction on monthly marketing budget for running operations
Increase in Ecommerce conversions in initial 20 days
Business Value Realized
- One dashboard with segmented data for account-based marketing
- Automated drip campaigns, personalized based on the user action leading to increased “Returning User”.
- Connecting three different business models through one centralized hub.
- A centralized repository of customer data with purchase history and detailed actions
- A cost-effective and scalable model built on the powerful Zoho Suite of Applications.
About The Client
Gifting With Sol is a unique Texas based Food & Beverage company selling local spicy foods, souvenirs and apparels. Under their brand name “So El Paso”, they showcase the love of their South Texas town, El Paso. With a Point Of Sale store for tourists, an Ecommerce site, and a new Corporate gifting arm, the company wants to build a scalable and process-driven marketing ecosystem.
Challenges
1. Fragmented lead management
The client has multiple sales avenues that are vastly different from each other – They have a local store in El Paso, an Ecommerce portal through Shopify and Corporate orders placed through Quickbooks. With separate portals to manage three verticals, new leads follow-ups, customer activity and inventory management posed a big challenge.
2. Loss of Leads
No follow-up action was planned for warm leads coming from the three verticals. As a result many hot prospects went cold. What could be converted to sales didn’t result into anything?
3. Expensive & redundant marketing tool
With more than five platforms to manage different activities, the client was paying through the roof on monthly subscriptions. These channels were disconnected with each other and data management became a huge concern.
Solution
1. One App for all marketing functions
Instead of five apps, we’ve consolidated the activities under Zoho One. Instead of using Klaviyo for Email Marketing, Pipedrive for CRM, Hootsuite for Social, Squarespace for landing page, we integrated and substituted with
Zoho Apps.
2. Consolidated Lead generation forms
Creating a funnel for leads is critical to the success of a campaign. We updated and connected all forms of the website, flowing into CRM. The data segments are based on the form type so that the messages can be personalized.
3. Centralized Data management hub
Zoho CRM and Campaigns act as centralized hub of customer data. From lead activity to customer transaction, the interactions are recorded under his profile.
4. Define Automated Workflows
An action based workflow sends personalized messages based on the user action and keeps them connected with the brand.
Features Leaveraged
- Zoho One Application set up
- Data migration from Pipedrive and local storage into Zoho CRM
- Integration of website forms, Shopify and Squarespace with Zoho One.
