Industry: Marketing Research
Size: SMB, Woman-Owned
Client: Driven to Succeed, LLC.
Driven to Succeed, LLC synergizes its Lead Generation through Data Migration & Automation
Success By Numbers
Savings on subscription cost
Integrated into a centralized hub
Business Value Realized
- Fully Customized CRM
- Integration with third-party apps
- Advanced leads stages and sales pipelines
- Customized dashboards and reports
- Behavior-based email automation
CLIENT SUCCESS STORY: Driven to Succeed, LLC
About The Client
Driven to Succeed, LLC. is a global market research & consulting firm that offers a distinct portfolio of services tailored to the specific needs of their clients. They work with Fortune 500 companies and mid-market brands to build consumer insights.
Challenges
1. Custom CRM (Customer Relationship Management System)
The client had a requirement to maintain two distinct processes for their two primary services. This necessitated the customization of pipeline steps to incorporate new stages. Additionally, they were struggling to optimize Salesforce features for their lead generation process.
2. Cost Reduction for Subscriptions
While Salesforce is one of the leading sales applications, the client faced challenges due to the absence of expert guidance and the increasing costs associated with using some features. They wanted to switch to an easy-to-use and customizable CRM.
3. Managing Multiple Platforms
The client had not yet integrated their CRM with other essential business applications. They required an integration partner to streamline data for email marketing, implement an easily learnable CRM, and ensure effective utilization.
Solution
1. Data Migration
We facilitated the seamless migration of their data from Salesforce to the CRM, preserving all tags, native information, and client notes. Within Zoho applications, we connected Zoho CRM and Zoho Campaigns to facilitate the sharing of data for email marketing.
2. Tailored CRM Implementation
We customized the input fields for Leads, Contacts, and Accounts modules, aligning them with their sales pipeline cycle. To ensure accurate data capture and storage additional fields were incorporated, automation templates were created, and tags were assigned.
3. App Integration and Email Automation
To improve efficiency with pre-existing apps, we connected their Calendly account and Zoom app with Zoho CRM. Bookings on Calendly reflect in their CRM with the required tags. An Email automation fires follow-up emails to the leads, smoothening the lead nurturing process.
Features Leveraged
- Zapier to connect the applications.
- Customized CRM templates
- Advanced workflow rules
- Data sharing between applications