PeopleThink is a Leadership consulting organization providing training to inspiring leaders. Our client recently launched a new program called Keep It Real Leadership. This required repositioning of the primary brand asset – PeopleThink.Biz
The new brand narrative flows well throughout the responsive design with a focus on the user’s journey and an intuitive layout. Lead management is established through the integration of the website forms with the CRM and ESP provider.
Podcasts are an excellent way to build thought leadership and subscribers. We integrated an advanced podcast platform with the website that offers distribution, podcast management, analytics, and distribution through multiple channels like iTunes, Spotify, Alexa, and more.
Outcome:
Since the launch, the traffic has tripled. GA dashboard indicates a drop in monthly bounce rate.
Podcasts and blogs contribute to 70% of website traffic. With the CRM integration, the website has become a “Lead Generation” asset.
An uptick in demos and registration for webinars shows increased customer engagement and program inquiries.
Outcome:
Since the launch the traffic has increased 3X than before.
Podcast and blog contribute to 70% of the website traffic with a decrease in ‘bounce rate’ With the CRM integration, the website has become “A Lead Generation” asset.
A realigned brand asset that is also marketable.
