Bartkowski Modernizes Sales & Marketing Ecosystem to Drive Efficiency and Growth
PDS transformed Bartkowski’s entire marketing and sales ecosystem — from a fragmented, multi-tool setup with disconnected data to a unified, HubSpot-powered system with real-time pipeline visibility. PDS migrated Bartkowski’s full CRM from Salesforce to HubSpot, including all data migration, custom field mapping, and sales team training, while reducing their subscription costs by 30%. Website traffic increased by 40% in under three months. PDS unified Bartkowski’s brand voice across all digital channels — website, LinkedIn, email, and video — and built a LinkedIn thought leadership program that significantly boosted brand recognition and generated new client project enquiries. Bartkowski now has 100% end-to-end visibility into their lead generation and sales pipeline.
What Marketing and Sales Challenges was Bartkowski Facing Before PDS?
Bartkowski had the expertise and client base to grow significantly — but three operational challenges were holding their marketing and sales back. Here is what PDS was engaged to solve.
Disconnected Systems and Data Silos
Operating on multiple platforms and disconnected marketing tools, limited client’s ability to capture accurate data, track leads, and measure marketing ROI. The lack of a unified CRM system created inefficiencies across teams.
Outdated Digital Identity
The company’s website and brand messaging did not fully reflect its technical expertise or credibility in the Life Safety and strategic contracting industries. A modernized digital presence was essential to position Bartkowski as an industry authority.
Limited Online Visibility
Bartkowski’s digital channels lacked consistent engagement and storytelling. Their thought leadership and industry experience weren’t effectively communicated through social or video platforms.
How did PDS Modernize Bartkowski's Marketing and Sales Ecosystem?
PDS addressed Bartkowski’s challenges across three areas: brand identity and messaging, CRM and sales infrastructure, and digital visibility through LinkedIn and video. Here is how each solution was implemented.
Unified Brand Messaging
A comprehensive brand refresh redefined Bartkowski’s voice—strengthening trust, professionalism, and credibility in the Life Safety industry. All communication channels, from web to email to social, now reflect a consistent and confident brand tone.
Customized CRM Dashboards & Reporting Framework
Customizing HubSpot for managing the client's marketing and sales activities, has allowed their team to be accountable and results driven. Advanced dashboards provide real-time insights into lead sources, accurate sales forecast, and team performance—enabling strategic, data-driven decisions.
LinkedIn Activation & Thought Leadership
Through strategic LinkedIn campaigns and a new educational video series, Bartkowski has significantly increased its visibility and engagement. Short-form videos and industry insights positioned the company as a trusted expert in Life Safety systems and contracting excellence.
Salesforce to HubSpot Migration
Seamless migration of all sales and marketing data from Salesforce to HubSpot CRM has created a unified operational hub. The new platform has reduced annual costs by 60%, simplified usability for the sales team, and enhanced pipeline visibility.
What Results did Bartkowski Achieve with PDS?
Within the first three months of engagement, Bartkowski achieved:
30% reduction in subscription costs — by consolidating from multiple disconnected tools onto a unified HubSpot platform, Bartkowski eliminated redundant subscriptions while gaining process control and data integration.
40% increase in website traffic — In less than three months of the brand refresh and digital activation, Bartkowski’s website saw a significant uplift in qualified visitors.
100% end-to-end pipeline visibility — for the first time, Bartkowski’s leadership team could see the full lead journey from first marketing touchpoint to closed deals in customized Hubspot reports, enabling accurate sales forecasting and data-driven resource allocation.
Successful Salesforce to HubSpot migration — all records, fields, files, and pipeline stages migrated with zero data loss, and the sales team was trained and running independently on HubSpot within the first month.
New client project enquiries — LinkedIn marketing and short educational videos and reels generated measurable new business enquiries from Bartkowski’s target audience in the life safety and strategic contracting industries.
Results that Build Confidence
Bartkowski Strategic Contracting now operates their marketing and sales activity on a unified digital platform driven by a clear, consistent brand message. By integrating marketing, sales, and analytics into one cohesive system, the company has increased visibility, reduced costs, and empowered its team to convert more leads into lasting client relationships.
FAQ
Yes. We specialize in seamless MarTech Integration and CRM Migration. For Bartkowski, we managed a complex migration from Salesforce to HubSpot, ensuring all data, fields, and files were perfectly integrated. This move not only unified their sales and marketing operations into one hub but also reduced their annual subscription costs by 60%, all while providing better pipeline visibility for the sales team.
We build Customized Dashboards and Reporting Frameworks that connect disconnected systems. In the Bartkowski project, we created tailored deal and contact views that allowed the leadership to track lead sources and conversion probabilities in real-time. By integrating marketing and sales data into one ecosystem, we provided 100% visibility into the lead generation pipeline, enabling data-driven decision-making.
Absolutely. We utilize short-form video and educational series to create awareness and establish thought leadership. For Bartkowski, we produced reels and educational videos that explained complex Life Safety systems. These were integrated into their LinkedIn strategy, significantly boosting brand recognition and positioning the company as a trusted expert in the strategic contracting space.
Modernizing your digital ecosystem drives Efficiency and Cost-Effectiveness. For Bartkowski, the combination of a unified brand voice, a more user-friendly CRM, and a strategic LinkedIn presence led to a 200% increase in website traffic in less than three months. By streamlining operations and reducing software overhead, we empowered their team to spend less time managing tools and more time converting leads into lasting client relationships.
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