Challenges
Ethnic Food with Limited Audience
A traditional meal from South India, Dosa consumption was limited to mainly Indian households. Not commonly promoted, its benefits and usage were unknown to non-Indians.
Lack of brand messaging
The Company experienced organic growth in the first couple of years. With the addition of new products, the lack of unified messaging and product design created a barrier to entering large retail stores.
Stress on marketing resources
A growing e-commerce portal and an increase in product portfolio put stress on the existing design and content production. B2C marketing required faster turnaround times, efficient social media execution and strong analytics to grow and track results.
Solutions
Brand Repositioning
We’ve helped Shastha Foods become a category leader with their “gluten free” breakfast offerings. Narrating their brand story through social media content, user-led campaigns like “Home Chefs” and community outreach, we’ve helped dramatically increase mass adoption.
They are one of the most popular Specialty Foods brand on West Coast.
Opening New Markets
An increase in brand recall among Indians and non-Indians has removed barriers to entering large-scale retailers. From pitch decks to open calls, we’ve worked with the client to market to large grocery retailers. They are currently serving multiple Costco locations in Bay Area and Seattle. The product is available in more than 300 speciality stores.
Design and Marketing Hub
With an offshore and onshore team, the client needed cost-efficiency and speed while maintaining the quality of work. Our global production model has a built-in 24-hour production cycle for their product designs and social media content generation.
We specialize in Brand Repositioning and Strategic Narratives. For Shastha Foods, we took a traditional product primarily known to Indian households and repositioned it as an “all-natural and gluten-free” lifestyle choice. By focusing on health benefits and universal appeal, we helped them break into large-scale retailers like Costco, expanding their reach far beyond their original target demographic.
Absolutely. We operate as a Global Design and Marketing Hub, utilizing an onshore/offshore model to provide a 24-hour production cycle. This was critical for Shastha Foods as they expanded their product portfolio and B2C e-commerce portal. Our team handled everything from product packaging redesigns to high-volume social media content generation, ensuring fast turnaround times without sacrificing quality.
We use Omnichannel Marketing and Influencer Campaigns to build “viral” brand awareness that retailers can’t ignore. For Shastha Foods, our social media outreach and “Home Chef” campaigns resulted in millions of Instagram views and a 30% increase in social-selling conversions. This digital demand served as proof of concept, helping the brand add 20+ Costco locations to their network.
We pride ourselves on being a long-term Outsourced Marketing Team. Our relationship with Shastha Foods began in 2009 with a single packaging project and has evolved over a decade into overseeing all aspects of their marketing—Social, E-commerce, Events, and Design. We act as true partners, scaling our services as your business grows from a startup to a multi-million dollar enterprise.
We’d love to have a conversation with you.