Lead Generation Marketing
Private Eyes has been doing Background Checks for 22 years. Although actively creating content for a long time, they were unsuccessful in generating business enquires using digital tools. Without a well-defined plan, their digital marketing activity was not showing tangible results.
Starting with a six-month strategy, our first challenge was to import a large list into an email marketing program. This required intensive clean-up of old email addresses, segregation of lists based on audience engagement levels, and setting up measurable email campaigns.
In order to create a steady stream of Leads for the Client’s sales team, we designed and published bi-weekly email campaigns. Further, we integrated the landing pages with Zoho CRM to capture and house customer data in one place.
By segmenting the audience list, we were able to personalize content based on customers’ engagement levels. We have been able to scale up to reach half a million prospects every month.
Outcome:
Activated ‘leads funnel’ through Constant Contact and Zoho CRM integration, substantially increasing “Qualified Leads”.
Personalized customer acquisition journey, closing the gap between marketing and sales for higher conversions
Data segmenting, management, and cleansing of an exponentially large customer base.
Outcome:
Activated ‘leads funnel’ through LinkedIn and email drip campaigns, bringing in more qualified leads than paid ads
Personalized customer acquisition journey, closing the gap between marketing and sales with higher conversions
Worked with the Client on Google My Business reputation management. Higher customer ratings have earned them a 4.6 review score on Google
PDS helped us get started on digital journey in 2010 with blogs, social media and online PR and continued to grow them for six years. We recently joined hands again to work on creating Leads funnel for our second business, 4506-Transcripts.com, with LinkedIn marketing and Email Drip campaigns. The hands on approach, superior project management and great communication make them a great marketing part for any organization. I would recommend them with complete trust.
Sandra James,
CEO Private Eyes Screening Group
