Juntrax is a Cloud based office management solution, aimed at supporting small to mid size staffing and recruiting companies with their employee and timesheet management.
To enter a highly competitive and saturated market, Juntrax was in need of a clear differentiator that would make them stand out and acquire new customers for their solution.
Instead of jumping straight into execution, we began with competitor analysis to understand current landscape and product price points. Our ‘Go-to-market’ plan set out to position the Client in a unique way, filling gap in customer’s mind and creating a niche market for the brand’s services.
Starting with logo redesign, brand assets and redefining core messaging, we partnered with the Client on their journey of brand discovery.
The illustrative style and tenor of content helped us connect the brand with its progressive target audience. Infographics, colors, content and layout all speak of an innovative, out-of-box approach, as appropriate for a new-age start-up.
Outcome:
In less than two years, Juntrax has been named as top 1000 startups to watch for by Nasscom.
As a start-up, helping other small businesses, their value proposition and messaging is cohesive and strong, and connected with their service offering.
Online leads funnel, Google My Business page, Google Analytics and Search console – all assets are in place for a digital success story.
Outcome:
In less than two years, Juntrax has been named as top 1000 startups to watch for by Nasscom.
As a start-up, helping other small businesses, their value proposition and messaging is cohesive and strong, and connected with their service offering.
Online leads funnel, Google My Business page, Google Analytics and Search console – all assets are in place for a digital success story.
