DIGITAL TRANSFORMATION
In the context of marketing, digital transformation refers to the strategic adoption of online marketing practices and innovative methodologies to an organization’s footprint. Whether it’s reassessing marketing strategies, pinpointing and reaching your specific customer segment, or establishing fresh sources of revenue.
Pain points
- Exhausted tracking leads on spreadsheet with no follow-up plan
- Eager to broaden your audience but unsure how
- Looking for effective online strategies and new channels to grow revenue
Solution
- A digital-first approach is the key to explore new territories and grow exponentially.
- In today’s landscape, the growth of a brand is primarily driven through its online channels. That’s why digital transformation is critical for brick-and-mortar businesses to stay relevant, grow, and expand in new markets.
- Businesses should invest in strategies that help them unlock unparalleled access to global audiences, leverage data-driven insights for targeted marketing campaigns, and open up new opportunities to sell beyond conventional channels.
How Can PDS Help?
PDS works as the extension of your team. We are unique in the way we work to create new verticals of doing business through marketing. If you are a brick-and-mortar company or are trying to transform your business into an online E-commerce operation, we are here to help.
Our goal is to make your marketing process as simple as possible. We identify the business goals and find the right platforms and tools needed to reach your goals.
Automating an easy-to-use workflow
Connecting tools and processes for efficiency
Segmenting data and personalizing campaigns
Creating customized intelligence dashboards
Success Story
In today’s landscape, the growth of a brand is largely driven through its online channels. That’s why digital transformation is critical for brick and mortar businesses to stay relevant and grow.
Check out Shastha Foods and how we helped them transform their large retail network to a growing Ecommerce business.
Frequently Asked Questions
Begin by assessing your current operations, setting clear goals for what you want to achieve, and identifying the areas that need the most improvement. Prioritize these based on customer experience and revenue impact. Next, research and implement digital tools that align with these objectives, such as customer relationship management (CRM) software, data analytics tools, and social media platforms.
For beginners, consider starting with a CRM system, a social media management tool (e.g., Hootsuite, Buffer), an email marketing platform (e.g., Mailchimp, HubSpot), and analytics tools like Google Analytics. Each of these helps enhance different areas of digital marketing, from customer relationships to content and campaign tracking.
Training is essential. Engage your team by explaining the benefits of digital transformation and provide hands-on training sessions. You might also consider appointing a digital transformation champion to guide the team through the transition and provide ongoing support as new tools are adopted.
With digital transformation, you can improve customer service, offer more personalized experiences, and communicate more effectively across multiple channels. This enhances customer satisfaction, which can lead to greater customer loyalty and potentially higher sales.
Digital transformation enables more targeted and data-driven marketing, helps personalize customer experiences, and increases your marketing reach across channels. It can automate processes like email campaigns, allow for detailed customer insights, and help you measure the effectiveness of campaigns in real-time, so you can make adjustments for better performance.
Thanks to digital transformation, businesses can now expand beyond their local areas, enabling them to delight customers through numerous connection points.
Lauren Sustek
PDS has become an integral part of our marketing team, significantly boosting Bartkowski’s brand recognition through LinkedIn marketing and short educational videos and reels. They’ve unified our brand voice across all digital platforms—website, social media, and email newsletters. Additionally, their expertise in setting up our HubSpot Sales and Marketing CRM, including seamless data migration from Salesforce, has equipped our sales team to run the CRM flawlessly with perfectly integrated fields, files, and records.
President & CEO, Bartkowski Strategic Contracting
