Industry: Life Safety, Strategic Contracting
Bartkowski Creates a seamless process to drive Sales pipeline to customer wins.
Realigned the Brand message to build trust and activate lead generation.
Success By Numbers
60%
Reduction in
Subscription Cost
36%
Jump in Website Traffic in Less than 3 months
Business Value Realized
- Strong brand presence on LinkedIn
- Data migration from Salesforce to Hubspot
- End-to-end visibility into lead generation
About The Client
Bartkowski Strategic Contracting is a specialty contractor focusing on Life Safety in existing facilities and new construction. As a specialty contractor the client wanted to increase their brand presence in their target market. Additionally, they wanted an intuitive, transparent and easy-to-use CRM that the Sales team could you efficiently.
Success
1. Brand Messaging and Repositioning
Enhanced the brand’s value proposition and unique differentiators through a comprehensive redesign of website content.
2. Increased Visibility to their Services
Redesigned client’s service pages with a strong call-to-action to drive traffic and leads. A big jump in traffic reported on the new services pages.
3. Thought Leadership and Expert Content
Series of videos recorded and posted on YouTube to bring forward client’s expertise in their industry and the standards that they follow.
4. Salesforce to HubSpot
Migrated client’s Salesforce data to the HubSpot Sales and Marketing hub, reducing yearly subscription cost by 60% and unifying platforms under one hub.
5. Customization of HubSpot Dashboards
Reconfigured the Deals, Company and Contacts section to match client’s business needs, bringing in custom fields, labels and templates to record data accurately.
6. Advanced Reporting Framework
Developed intuitive reports for the sales team to review data, accurately assess closing probabilities, and implement a targeted strategy to win deals.
Features Leveraged
- Constant Contact
- Google Analytics
- HubSpot
PDS has become an integral part of our marketing team, significantly boosting Bartkowski’s brand recognition through LinkedIn marketing and short educational videos and reels. They’ve unified our brand voice across all digital platforms—website, social media, and email newsletters. Additionally, their expertise in setting up our HubSpot Sales and Marketing CRM, including seamless data migration from Salesforce, has equipped our sales team to run the CRM flawlessly with perfectly integrated fields, files, and records.
Lauren Sustek, President & CEO, Bartkowski Strategic Contracting
