AP42 is an innovative marketing firm based in San Ramon, CA. They approached us with a unique problem – to create a ‘Global Hybrid Workforce’ and reduce production cost while maintaining top quality for their corporate Clients.
In order to deliver a 24-hr. turnaround solution, we devised a delivery model – Design Production Outsourcing (DPO) based out of India. DPO model gave access to a wide range of creative solutions at optimal pricing. But the challenge on hand was smooth execution and adherence to deadlines.
We focused on achieving smooth communication and collaboration, using tools like Base Camp and Skype for Business. We transcended territorial and cultural differences by adopting tech tools and incorporating feedbacks in every cycle. In less than a year, we delivered over 200 projects for fortune 500 U.S. bank – sales and product sheet, event collaterals, internal communication, branding, website & mobile, graphics and a lot more.
Outcome:
Delivered 500+ projects under tight deadlines and quick turnarounds
Showed ownership and learning in implementing new brand guidelines
Substantial cost benefits to AP42 and the end Client, reducing their inhouse operational cost
Outcome:
Delivered 500+ projects under tight deadlines and quick turnarounds
Showed ownership and learning in implementing new brand guidelines
Substantial cost benefits to AP42 and the end Client, reducing their inhouse operational cost
AP42 has been able to integrate PDS into our Hybrid Global Resource™ offering, allowing us to provide cost-effective creative services to our US clients with an optimum blend of PDS’s design talents and AP42’s marketing strategy and solutions, client service, and project management. We bridge the time zones efficiently with daily video conferences, effective use of our project extranet, and a clear and consistent project methodology.
Steve Nelson
CTO AP42, San Ramon CA
