About The Client

Box Express Mfg. is the only woman-founded box manufacturing company in the United States specializing in high-quality, custom corrugated packaging. Known for combining speed, precision, and innovation, they meet diverse client needs while championing leadership and diversity in the industry. While in business for over two decades, they continued to do marketing and sales in the old-fashioned way.

Challenges

1. No Online Presence
The client lacked a strong online presence, limiting its ability to reach a broader audience and potential customers. They heavily relied on door-to-door marketing and word of mouth and didn’t consider Digital Marketing as a channel for lead generation.

2. No Unified Brand Messaging
As a traditional brick-and-mortar business, the brand expansion efforts were sporadic and inconsistent. Not just their clients but also job seekers could not find the latest updates about Box Express. There was a huge
challenge in building trust with potential customers on the web.

3. Website Cleanup + CRM Setup
The client’s website needed optimization for a smoother user experience, while the absence of a CRM system hindered effective customer management and ngagement tracking.

Solution

1. Unified Brand Messaging and Positioning
PDS helped to establish a clear, consistent brand message across all channels. This involved defining the company’s values, mission, and key differentiators, ensuring alignment across product packaging, marketing materials, and online platforms. The goal was to create a cohesive brand story that resonates with target audiences, making the brand more recognizable and trustworthy.

2. Website Redesign and CRM Setup
We revamped the website to enhance user experience and create a lead generation funnel. Integrating a CRM system for better tracking of customer interactions and streamlining the sales process.

3. Creation of Assets for the Sales Team
PDS developed a suite of sales materials, including brochures, presentations, and pamphlets, to arm the sales team with the resources needed to close deals more effectively. The newly designed marketing material is consistent, provides clear value proposition, and differentiates it from its competitors.

4. LinkedIn Marketing and Ads
We helped to build a strong LinkedIn presence by consistently sharing current projects, company updates, and engaging with industry professionals and potential customers. Leverage LinkedIn Ads to reach targeted business audiences, increasing brand awareness, generating leads, and driving traffic to the website.