Pure Design Solution, LLC
Marketing, Creativity & Technology
waderay-banner pds client
Industry: Construction
Size: Mid-Sized, Woman-Owned Business
Wade Ray Leverages Digital Strategies to Drive Visibility in Construction Industry
PDS team worked with the client to realign brand messaging and digital marketing strategy to position Wade Ray & Associates as a modern, trusted leader in commercial construction. Enhanced visibility through social, web, and digital campaigns has helped the client drive measurable growth and gain new business opportunities.
“I’m pleased with how the PDS team has become a valuable extension of our marketing team. They’ve increased our brand awareness through LinkedIn and trained our team on using the platform. Their updates to our website have aligned it with our brand voice and improved its usability. They’ve also ensured our brand voice is consistent across all digital platforms—website, social media, ads, email campaigns, and newsletters.”
Melanie Schnitzlein
Vice President, Business Development & Marketing
Increase in LinkedIn followers
0 %
Jump in direct, organic, and referral website traffic
0 %
New User Acquisition through social and email campaigns.
0 %

Challenges

Fragmented Digital Presence

Wade Ray’s digital channels lacked cohesion, with outdated website content and limited activity on LinkedIn. The online presence did not reflect the company’s scale, credibility, or expertise in the commercial construction sector.

Unclear Digital Storytelling

Although Wade Ray had a long-standing reputation for excellence—built over decades of delivering first-class new builds and renovations—their digital presence did not effectively convey what truly set them apart. Their commitment to transparency, collaboration, and superior craftsmanship needed to shine through across all online channels.

Limited Digital Strategy & Tracking

With minimal integration between digital tools, Wade Ray’s team lacked visibility into campaign performance and ROI—hindering data-driven decision-making and ongoing optimization.

Solutions

Unified Brand Voice

We revamped the company’s website to align with its strong brand narrative—focusing on clarity, usability, visual impact and professional identity. All digital channels, from social media to newsletter, now communicate a consistent message of the client's expertise and integrity of work.

Streamlined Client Communication

Bi-monthly newsletters and an updated company brochure strengthen connections with existing clients—celebrating achievements, sharing ongoing projects, and positioning Wade Ray as an industry leader in Commercial Construction.

LinkedIn Activation & Leadership Enablement

Through strategic LinkedIn Organic and Ads campaigns, Wade Ray has build a strong and authentic presence on the platform—driving consistent engagement and brand visibility. Our team also provided LinkedIn training to empower the Wade Ray team to digitally contribute, create meaningful connections, and extend the impact of their content across Wade Ray's social footprint.

Integrated Lead Generation & Analytics

The redesigned website, integrated with Google Analytics, now serves as a central hub for tracking performance and inquiries. Real-time dashboard in Google's Looker Studio provide the leadership team real-time actionable insights into user behavior and marketing ROI.

Results that Build Lasting Value

Wade Ray & Associates now operates with a cohesive digital ecosystem that amplifies its leadership in the Tri-State area’s commercial construction market. Through a data-driven, unified digital approach, the company demonstrates how strategic modernization can translate into tangible growth—even in traditional industries.

FAQ

Many established companies have a great reputation but an “offline” brand. As seen in the Wade Ray case study, PDS specializes in Brand Realignment and Digital Transformation. We revamped the website and fragmented digital channels to create a cohesive “Unified Brand Voice.” For Wade Ray, this meant positioning them as a modern leader by ensuring their expertise and craftsmanship were reflected across their website, social media, and newsletters.

Yes. PDS leverages LinkedIn Activation and Leadership Enablement to build professional authority. In the Wade Ray project, we didn’t just run ads; we provided targeted training to the client’s team to empower them to create meaningful connections and maintain momentum on LinkedIn. This led to a significant increase in followers and brand visibility within the commercial construction industry. We provided detailed “Professional Demographics” reporting for LinkedIn Ads to get them closer to their target audiance group.

We moved away from “vanity metrics” by implementing Integrated Analytics and Real-time Dashboards. For our clients, we set up tracking via Google Analytics and Looker Studio to provide a “single-click view” of the entire funnel—from initial website visitors to high-quality leads. This transparency allows businesses to see exactly how their marketing spend is translating into tangible growth and new business opportunities.

We utilized a full-funnel approach including Email Marketing, SEO, and Paid Media. For Wade Ray, we implemented:

  • Constant Contact: For bi-monthly newsletters that keep existing clients engaged.

  • Google Ads & LinkedIn Ads: To capture new user acquisition.

  • SEO & Technical Web Updates: To improve usability and boost organic/referral traffic. Our goal is to act as an extension of your marketing team, managing everything from strategy to technical execution.

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