Since budgets are usually tight for SMEs and start-ups, most people end up wearing multiple hats. Real know-how regarding how to tap into the full potential digital platforms have to offer is usually missing in the mix, since staff at start-ups and SMEs have many other things to attend to, with marketing usually pushed to the bottom of the list. This is unfortunate and a huge hindrance toward company growth, because the reality is more and more customers are spending substantial time online on computers, laptops, smartphones and tablety. Pretty much everyone is active on social media these days. In fact, we bet as you are reading this article your attention is divided between this window and many other taps open including Facebook and email, as well as Whatsapp messages pouring in on your phone!
Taking the changing trend in consumption of information toward digital, not making your business’ presence felt online is simply silly. But, half-baked attempts from staff that neither has in-depth training or sufficient time to dedicate to developing and implementing well thought out digital marketing and advertising campaigns isn’t going to accomplish much. Let’s face it, small companies tend to lack the bandwidth to take on all aspects of digital marketing, such as Website building, online branding, social media outreach and more. It is overwhelming. Period. That, and it also is a full time job, not something you can simply add to an overworked employee’s job profile.
Planning and executing a cost-effective and successful digital marketing campaign requires a team with people know exactly what they are doing. This is precisely why roping in a full service advertising agency is an excellent and cost-effective option for SMEs and start-ups.
- High Quality Service – A full service advertising agency will offer the best quality service because they are accountable at all times to deliver optimal results. After all, their paycheck depends on the satisfaction of clients! Furthermore, they’ll offer you ‘round the clock help and support, and educate you with all the digital marketing 101 you need!
- Innovative & Cost-Effective, Strategic Ideas – Working with an agency will allow you to obtain innovative, out-of-the box ideas; it brings a new perspective to the table. Digital marketing and advertising firms have very creative work environments; this fosters fresh thinking. Staff working at agencies have many years of experience running successful campaigns and servicing lots of clients, and they specialize in all aspects of digital marketing and advertising. Simply put, they can stay on top of trends much better than a tiny in-house team possibly could, and they can apply this in-depth industry knowledge toward developing targeted, strategic and cost-effective solutions to brand, expand and promote your business efficiently.Furthermore, bad design and marketing can cost you a lot of time and money to fix, so in the long-run, working with experts is more sensible and financially practical. By joining forces with an agency, you actually end up saving on overhead costs, HR disasters and the hassle of employee training. It is better to do things right from the beginning rather than take a band-aid approach.
- Access to Better Resources – Keeping up with the Joneses is a concept that also applies to businesses. In fact, not only do you want to keep up with the Joneses in this situation, you actually want to get ahead of them! Your competition is most probably investing in the latest technology, such as tools and software to obtain and analyze data to begin and monitor digital marketing and advertising campaigns. Agencies also have access to the best of everything, and by joining forces with one, you will receive important stats and insights, stay at the front of the pack, and also keep overhead costs to a minimum.So why not get a head start, or at least be at par with, competitors who have already caught onto the digital game?
