If you haven’t already, it’s time to jump back into action and get the wheels rolling on this year’s marketing activities. While it’s never too late to get started, delays in taking action lead to missed opportunities for business growth. Even small steps can make a huge impact at the end of the year.
If you are getting ready to launch your first campaign here’s a shortlist of top digital marketing predictions for 2022:
Linkedin Is Growing Fast
If you are a B2B business, you cannot ignore the fastest-growing channel in the digital space. You can leverage Linkedin to build meaningful connections and drive business opportunities. Give your company page a facelift and start spreading the good word with this growing channel.
Consumer Privacy Rights Matter
Last year, marketers saw the biggest dip in results in email marketing and sponsored Ads. This was caused by changes in consumer privacy laws and new updates by service providers. With people taking extra steps to protect their data, marketers need to focus on building campaigns that are based on consent and drive consumer confidence in the brand.
Relevance Is As Big As Reach
We are all overloaded with content, and it’s getting harder to truly connect with it. In order to stand out in 2022, you will have to focus on creating content that communicates the purpose and value of your brand to the customers. Express your viewpoint to the buyers consistently and with conviction across all touchpoints.
Focus On User Experience
Website traffic has become increasingly mobile-centric. From shopping to watching videos, users are on their mobile phones to interact with your website. That’s why it’s critical to fix your website speed and optimize it for an excellent user experience. If the foundation is strong, the return on investment from your biggest digital asset will be a lot higher.
Adopt Automation and Personalization
It can be tricky to apply automation and personalize communication simultaneously. But a fine balance between the two will help you scale up and generate a steady stream of leads for the sales team. Take time to understand your consumer’s journey and plan triggers and actions that keep them connected with your brand.
We are going to experience some fundamental changes to digital advertising and consumer marketing in 2022. But with the burst of new marketing apps, we have opportunities to capture the interest of our audience and stay relevant, right in front of them.
Let’s continue to experiment, measure, learn and adapt as we go along. We would love to hear your concerns as you are getting into launching your campaigns. And we will be happy to help. Please share your comments below or connect with us.
