In the 20th century, Industrial Marketing (what we now know as B2B marketing) had businesses investing advertising dollars in analog media such as news publications, magazines, and trade shows – because that’s where they could get their potential clients’ attention.
Fast forward to 2022 and we find B2B brands investing on digital platforms like Google Ads, Facebook Ads, and LinkedIn. Why the shift? The answer is simple – users have switched their attention to these digital channels. To influence the decision-makers, we have to change our strategy to find the users where they are.
Since LinkedIn is the most trusted B2B marketing channel, why not leverage its advertising tool to be right in front of your target group? With the recent changes to this platform, you can now achieve your objective of brand reach and get leads even if your budget is small.
Use some of their latest tools to optimize your campaigns and influence the people that matter to you:
Audience Expansion: When setting up the audience profile for your ads, remember to select the “audience expansion” option. This tool will help you discover new audiences that correlate to your targets, thereby increasing the reach of your content within the right network.
LinkedIn Audience Network: This is an amazing feature that delivers your ads beyond the LinkedIn feed to members on third-party apps and sites. It can give up to 25% more reach to your target audience.
Lead Gen Forms: If your objective is to generate qualified leads, this tool is a must to explore. The form is automatically attached with your Ad, and it auto-populates users’ information with a single click, sending it straight to your dashboard.
Explore the new Campaign Manager from LinkedIn. It’s a great optimization tool that allows you to measure and adjust the performance of your Ads, all in one spot.
Take some time to check out these tools and stay tuned for the next blog to learn about benchmark conversion rates on Linkedin. Reach out to us with any questions or if you would like help envisioning how LinkedIn could be of value to your business.
