Account based marketing is an effective way to build personalized marketing campaigns.
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Digital MarketingMarketing StrategySocial BrandingSocial Media Marketing
The change is coming―what does the Apple vs. Facebook battle mean for digital advertisers?
by Suchi Guptaby Suchi GuptaYou must have heard about Apple’s plan to update its Identifier for Advertisers (IDFA) tracking…
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Digital MarketingSocial Media Marketing
Why a hunting approach doesn’t work on LinkedIn!
by Suchi Guptaby Suchi GuptaTake a look at this message:Hi, can you accept my LinkedIn request? Thanks! Now, take…
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Digital MarketingSocial Media Marketing
Small businesses who are ready for 2021!
by Suchi Guptaby Suchi GuptaThe pandemic has changed everything. How do you pivot your business strategy to keep up?…
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Content StrategyDigital MarketingEmail MarketingMarketing StrategySocial Media Marketing
What Digital Channels to Prioritize In 2021?
by Suchi Guptaby Suchi Gupta2020 has been unpredictable, making 2021 difficult to plan for. Its important to develop a…
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The pandemic is having a devastating impact – from decreasing revenues to having to let…
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Transform an email list into your biggest asset in just 4-steps
by Suchi Guptaby Suchi GuptaAccording to the Direct Marketing Association, the average ROI for email marketing is estimated to…
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COVID-19 has caused a lot of panic worldwide, not just regarding health-related safety, but…
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Uncategorized
Don’t Let The Lockdown Hamper Your Digital Marketing – Here’s Your Checklist
by Suchi Guptaby Suchi GuptaIn the months to follow, more and more businesses will find themselves in one of…
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Digital MarketingMarketing AutomationMarketing Strategy
Consumer Experience Vs Marketing Automation – Who Wins?
by Suchi Guptaby Suchi GuptaI’ve been struggling to answer this question for quite some time – Are we, as…