One of the biggest shows for Tech Industries – the Consumer Electronics Show – occurs each January. We launched a PR campaign for our high-tech client before the start of CES 2024.
The press release was published to spread news of the company’s much-anticipated product with the potential to become a category disruptor. Over 166 News and Media outlets – from Yahoo Finance to Market Watch – promoted our story online. Additionally, our client was contacted by over a dozen journalists for editorials and briefs.
Their website saw a spike in organic traffic and form conversions, which marked a significant turning point for the campaign. Not only did we generate high-quality backlinks for the website through the press release, but we also attracted editors who weaved the news organically into their content.
The most critical element for a brand’s SEO is to have high-quality Backlinks that send users to your website. Each well-placed backlink acts like a golden nugget, positively influencing your website rank. It tells the search engine that your website is credible and that your brand aligns with the interests of the content’s users. In turn, the page gets a “thumbs-up” from the search engine and starts climbing the top-page ranking ladder.
Indeed, in today’s digital marketing world, PR and SEO go hand in hand. If you want to improve your online search ranking or want your content in the hands of editors and journalists, invest in online PR. You will see ranking results skyrocket for selected Keywords most organically.
These are the top things to keep in mind to maximize the benefits to SEO:
- Be strategic in keyword selection when planning your PR. Embedding keywords in third-party news and media websites will create strong backlinks for your website.
- Use a reputed vendor to plan your online press release. We’ve used eReleases.com for our campaigns. They work hands-on and relate to over 300 media sites.
- Follow up with inquiries that come from journalists and writers. Any opportunity to integrate your brand with relevant content brings context to your brand and increases your keyword ranking in organic searches.
If you plan to introduce a new product or service or have recently signed a partnership, consider spreading the news through digital PR. It can dramatically catapult your website’s SEO ranking.
Reach out to our team for guidance on your next digital PR.
