Google is on a road rolling spree with major changes to its search algorithm, all in first 50 days of 2018. No wonder businesses and marketers are experiencing its effect in their search ranking position.
Major Change that has already been implemented in Google Algorithm:
Google removes “View Image” From Search Results:
As part of their settlement with Getty Images, Google has removed ‘View Image’ button that appeared when you clicked on a picture. This button was extremely useful for users searching pictures for their own. The change is essentially meant to protect the publishers as now users need to visit the publisher’s website before downloading any copyright material. It will stop content thieves to steal images/content from any web page. Indirectly Google is pointing out the importance of generating original content. Think of it and choose unique, useful and thoughtful content for your brand.
Apart from this major change, Google has recently announced some important notifications that can affect your search engine ranking in one way or the other. Let’s dig deeper:
1.Relevance is the Key to Marketing:
If you want your brand to remain relevant, you have to make your marketing relevant to an increasingly fractured audience—but one with high expectations, a source from Think with Google. It’s important for advertisers to know what their audience is looking for and in what context. Understanding the audience should be at the heart of all your online activity. The more relevant content you make the higher weightage you will receive from Google.
Google recently shared the results of their research with BCG on the search landscape of B2B companies. One key finding is the influence of mobile experience in driving traffic for B2B companies. On an average of 40% of revenue in leading B2B organizations will be influenced through mobile. So, make your website and search criteria more mobile responsive. Use mobile-specific keywords.
3.Page Speed:
In the previous month, Google announced the Page Speed Update, a new ranking algorithm designed to lower the ranking of mobile pages that are really slow. Optimise your website load time in respect of mobile searches to maintain your search ranking.
4.AI:
Google has now built an intelligent system i.e. better than humans does. As Google continues to embrace AI and incorporate more of it into their search algorithms, we can expect search results will be more predictable.
Are you already experiencing these updates on your website? To maintain your search engine ranking in 2018, you need to build a unique and useful SEO strategy that coincides with the changes in Google’s search softwares. Call the experts to do a SEO analysis of your website
Being a leading Digital Marketing Company in Gurgaon, Pure Design Solution always keeps track of all important updates and take action ahead of time to lower the risk. Call us to do a Free SEO Analysis for your website.
