Is your online presence accurately reflecting your business? When was the last time you updated your LinkedIn profile or checked your company’s business listing on Google?
While we often dismiss these updates as “not-so-important” tasks, they serve as a quiet guardian of your online reputation.
Keeping your profile current helps build brand recall and ensures customers find accurate information. Most importantly, these updates optimize your organic search rankings by signaling to Google that your brand is trustworthy and up-to-date.
Let’s take a moment to do a digital health check to ensure your online profiles are current.
- Check Your Google Business Listing: If you’ve moved or changed offices recently, update your Google listing, commonly referred to as “Google My Business Page.” Sending customers to an outdated address not only violates Google’s policies but also harms your company’s reputation. Periodically verify all information under your Google business listing—address, hours of operation, images, services/products, and any safety updates.
- Update Your Company Description: Social media platforms like LinkedIn play a crucial role in your online search rankings. It’s essential to refresh your brand messaging and key products and services across all channels. Consistent messaging across all online touchpoints fosters trust and recall among customers.
- Refresh Channel Graphics: Each platform offers the chance to represent your brand’s promise visually. Use this space creatively to showcase what your brand stands for, promote special offers or programs, or introduce new products or services.
If you maintain a presence on multiple platforms—Facebook, YouTube, Instagram, Twitter, etc.—make it a regular practice to update descriptions and graphics at least once every six months. This simple exercise signals to search bots that your company’s profile is active and accurate.
Like any other aspect of your business, your digital profiles are equally important. They often serve as the first line of communication with potential customers who explore what your company offers online. So why not make a great first impression that shows you take your work seriously?
Please feel free to reply to this email to talk more about your digital health.
