In the 20th century, Industrial Marketing (what we now know as B2B marketing) had businesses…
Social Media Marketing
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Digital MarketingSocial Media Marketing
Is LinkedIn Really Helping Your Website?
by Suchi Guptaby Suchi GuptaAs you know, there’s a huge value to high-quality traffic that engages with your website…
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Digital MarketingSocial Media Marketing
Too Many Social Platforms! How to Choose?
by Suchi Guptaby Suchi GuptaAs you consider how much of a digital presence you should maintain for your business,…
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Digital MarketingEmail MarketingMarketing StrategySocial Media Marketing
Top Digital Marketing Predictions for 2022!
by Suchi Guptaby Suchi GuptaIf you haven’t already, it’s time to jump back into action and get the wheels…
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Digital MarketingMarketing StrategySocial Media Marketing
Keeping Connections Genuine on LinkedIn
by Suchi Guptaby Suchi GuptaWith over 774 million members in hundreds of countries across the globe, it’s no wonder…
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Digital MarketingMarketing StrategySocial Media Marketing
Google Analytics Can’t Be Ignored!
by Suchi Guptaby Suchi GuptaDid you know that almost 70% of the top 10,000 websites are using Google Analytics…
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Digital MarketingMarketing StrategySocial Media Marketing
What’s wrong with your campaign?
by Suchi Guptaby Suchi GuptaIn a business group meeting recently, I came across a problem. One of my colleagues…
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Digital MarketingMarketing StrategySocial BrandingSocial Media Marketing
The change is coming―what does the Apple vs. Facebook battle mean for digital advertisers?
by Suchi Guptaby Suchi GuptaYou must have heard about Apple’s plan to update its Identifier for Advertisers (IDFA) tracking…
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Digital MarketingSocial Media Marketing
Why a hunting approach doesn’t work on LinkedIn!
by Suchi Guptaby Suchi GuptaTake a look at this message:Hi, can you accept my LinkedIn request? Thanks! Now, take…
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Digital MarketingSocial Media Marketing
Small businesses who are ready for 2021!
by Suchi Guptaby Suchi GuptaThe pandemic has changed everything. How do you pivot your business strategy to keep up?…