Have you set intentions for your business this year? Here’s a simple yet powerful one…
Social Media Marketing
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Digital MarketingEmail MarketingMarketing AutomationMarketing StrategySocial Media Marketing
SUBJECT LINES ARE HARD
by Suchi Guptaby Suchi GuptaIn the world of digital marketing, an often overlooked but highly valuable component is the…
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Digital MarketingSocial Media Marketing
Digital Marketing is a Marathon, Not a Sprint!
by Suchi Guptaby Suchi GuptaAs you probably know, digital marketing became popular in the early 2000’s. One of the…
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Digital MarketingMarketing StrategySocial Media Marketing
9 Tips to Be Digital-Ready for Your Next Conference
by Suchi Guptaby Suchi GuptaUpon attending my first post-COVID conference, I noticed a significant shift from pre-2020 conferences. The…
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Digital MarketingMarketing StrategySocial BrandingSocial Media Marketing
A Digital Health Check
by Suchi Guptaby Suchi GuptaUpdating a LinkedIn profile or Google business listing isn’t top-of-mind for most of us when…
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Digital MarketingMarketing StrategySocial Media Marketing
Acknowledging the shift in sentiment
by Suchi Guptaby Suchi GuptaIt’s interesting how we, as consumers, keep changing our habits, preferences, and opinions on what…
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Digital MarketingEmail MarketingMarketing StrategySocial Media Marketing
Value of LinkedIn Part 2: How Should You Tackle the “Conversion” Game on LinkedIn?
by Suchi Guptaby Suchi GuptaIn our most recent blog, we discussed the value of LinkedIn Ads. So, today let’s…
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Digital MarketingSocial Media Marketing
The Value of LinkedIn Part 1: What Does LinkedIn Have to Offer Your Business?
by Suchi Guptaby Suchi GuptaIn the 20th century, Industrial Marketing (what we now know as B2B marketing) had businesses…
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Digital MarketingSocial Media Marketing
Is LinkedIn Really Helping Your Website?
by Suchi Guptaby Suchi GuptaAs you know, there’s a huge value to high-quality traffic that engages with your website…
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Digital MarketingSocial Media Marketing
Too Many Social Platforms! How to Choose?
by Suchi Guptaby Suchi GuptaAs you consider how much of a digital presence you should maintain for your business,…