Back in the day when there was no computerized data collection, knowing your customers happened…
Category:
Social Branding
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connectionContent StrategyDigital MarketingMarketing StrategySocial BrandingSocial Media Marketing
Two Key Metrics for Digital Marketing Success: CAC and ROAS
by Suchi Guptaby Suchi GuptaI often get asked this question – What is an ideal digital marketing budget? What…
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Digital MarketingEmail MarketingMarketing AutomationMarketing StrategySocial BrandingSocial Media Marketing
Are your emails reaching decision-makers?
by Suchi Guptaby Suchi GuptaMore often than not, a marketing strategy aims at multiple goals. While we celebrate reaching…
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Content StrategyDigital MarketingDigital Marketing StrategyEmail MarketingMarketing StrategySocial BrandingSocial Media Marketing
9 Tips for Your LinkedIn Content Refresh
by Suchi Guptaby Suchi GuptaWhile LinkedIn is a business platform, no one enjoys a dry sales pitch. Creating engaging…
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Digital MarketingMarketing StrategySocial Branding
Your Audience Will Follow You: How to build a strong first impression
by Suchi Guptaby Suchi GuptaI recently attended one of the largest conferences for women-owned businesses, and the experience was…
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Digital MarketingMarketing StrategySocial BrandingSocial Media Marketing
Motivating your prospects is tough.
by Suchi Guptaby Suchi GuptaTapping into customer behavior patterns is key to success with any kind of marketing campaign.…
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Digital MarketingDigital Marketing StrategyMarketing StrategySocial BrandingSocial Media Marketing
The Most Critical Step to Grow Your Business – The Follow-up
by Suchi Guptaby Suchi GuptaHave you set intentions for your business this year? Here’s a simple yet powerful one…
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Digital MarketingMarketing StrategySocial BrandingSocial Media Marketing
A Digital Health Check
by Suchi Guptaby Suchi GuptaUpdating a LinkedIn profile or Google business listing isn’t top-of-mind for most of us when…
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Content StrategyDigital MarketingMarketing StrategySocial Branding
Unraveling the spaghetti―here’s why you should incorporate account-based marketing
by Suchi Guptaby Suchi GuptaAccount based marketing is an effective way to build personalized marketing campaigns.
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Digital MarketingMarketing StrategySocial BrandingSocial Media Marketing
The change is coming―what does the Apple vs. Facebook battle mean for digital advertisers?
by Suchi Guptaby Suchi GuptaYou must have heard about Apple’s plan to update its Identifier for Advertisers (IDFA) tracking…