What is the most important digital property that belongs only to your business? Your website,…
Category:
Marketing Strategy
-
-
I once read an interesting article on how to train your mind. The author talks…
-
Digital MarketingMarketing Strategy
The Power of Your Smallest Viable Audience
by Suchi Guptaby Suchi GuptaWhen we think about growing a business, we often avoid small-scale thinking, with a ‘go…
-
Digital MarketingMarketing AutomationMarketing Strategy
4 steps to maintain your data integrity: Are your hottest leads getting lost?
by Suchi Guptaby Suchi GuptaIf you are running digital marketing campaigns you might be working with multiple subscriptions to…
-
Digital MarketingMarketing Strategy
Let’s resolve to build your brand voice!
by Suchi Guptaby Suchi GuptaAs we dive into a New Year you have likely begun tackling some resolutions. If…
-
Digital MarketingMarketing Strategy
Four Steps to Plan Your Marketing Budget for 2023!
by Suchi Guptaby Suchi GuptaThere’s always a level of excitement as we head into the holidays but also some…
-
Digital MarketingEmail MarketingMarketing Strategy
Why Your CRM is a Vital Team Member
by Suchi Guptaby Suchi GuptaIn a recent group discussion on Sales Lead Generation with other marketers and business owners,…
-
Digital MarketingMarketing StrategySocial BrandingSocial Media Marketing
A Digital Health Check
by Suchi Guptaby Suchi GuptaUpdating a LinkedIn profile or Google business listing isn’t top-of-mind for most of us when…
-
Digital MarketingMarketing StrategySocial Media Marketing
Acknowledging the shift in sentiment
by Suchi Guptaby Suchi GuptaIt’s interesting how we, as consumers, keep changing our habits, preferences, and opinions on what…
-
Content StrategyDigital MarketingMarketing Strategy
Testimonials Can’t Be Ignored!
by Suchi Guptaby Suchi GuptaThe importance of testimonials is often overlooked in B2B marketing. There are multiple online reports…