Upon attending my first post-COVID conference, I noticed a significant shift from pre-2020 conferences. The…
Category:
Marketing Strategy
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Digital MarketingMarketing Strategy
How to Make Your Website Work in Your Favor
by Suchi Guptaby Suchi GuptaWhat is the most important digital property that belongs only to your business? Your website,…
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I once read an interesting article on how to train your mind. The author talks…
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Digital MarketingMarketing Strategy
The Power of Your Smallest Viable Audience
by Suchi Guptaby Suchi GuptaWhen we think about growing a business, we often avoid small-scale thinking, with a ‘go…
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Digital MarketingMarketing AutomationMarketing Strategy
4 steps to maintain your data integrity: Are your hottest leads getting lost?
by Suchi Guptaby Suchi GuptaIf you are running digital marketing campaigns you might be working with multiple subscriptions to…
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Digital MarketingMarketing Strategy
Let’s resolve to build your brand voice!
by Suchi Guptaby Suchi GuptaAs we dive into a New Year you have likely begun tackling some resolutions. If…
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Digital MarketingMarketing Strategy
Four Steps to Plan Your Marketing Budget for 2023!
by Suchi Guptaby Suchi GuptaThere’s always a level of excitement as we head into the holidays but also some…
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Digital MarketingEmail MarketingMarketing Strategy
Why Your CRM is a Vital Team Member
by Suchi Guptaby Suchi GuptaIn a recent group discussion on Sales Lead Generation with other marketers and business owners,…
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Digital MarketingMarketing StrategySocial BrandingSocial Media Marketing
A Digital Health Check
by Suchi Guptaby Suchi GuptaUpdating a LinkedIn profile or Google business listing isn’t top-of-mind for most of us when…
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Digital MarketingMarketing StrategySocial Media Marketing
Acknowledging the shift in sentiment
by Suchi Guptaby Suchi GuptaIt’s interesting how we, as consumers, keep changing our habits, preferences, and opinions on what…