Is your online presence accurately reflecting your business? When was the last time you updated…
Category:
Marketing Strategy
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Digital MarketingEmail MarketingMarketing AutomationMarketing StrategySocial BrandingSocial Media Marketing
Unlocking Actionable Insights from Your Marketing Data
by Suchi Guptaby Suchi GuptaIn today’s marketing landscape, data is abundant across Paid, Social, Email, and website analytics. But…
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Content StrategyDigital MarketingDigital Marketing StrategyEmail MarketingMarketing StrategySocial BrandingSocial Media Marketing
Act Now: Streamline Your Strategy for 2025!
by Suchi Guptaby Suchi GuptaAs we find ourselves in the midst of autumn, with vibrant colors all around and…
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Content StrategyDigital MarketingDigital Marketing StrategyEmail MarketingMarketing StrategySocial BrandingSocial Media Marketing
Rethinking Your Core Pillars for Marketing Success
by Suchi Guptaby Suchi GuptaWhen planning a marketing campaign, whether it’s for brand awareness of a new product or…
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Content StrategyDigital MarketingDigital Marketing StrategyEmail MarketingMarketing StrategySocial BrandingUncategorized
Intuition vs Data
by Suchi Guptaby Suchi GuptaBack in the day when there was no computerized data collection, knowing your customers happened…
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connectionContent StrategyDigital MarketingMarketing StrategySocial BrandingSocial Media Marketing
Two Key Metrics for Digital Marketing Success: CAC and ROAS
by Suchi Guptaby Suchi GuptaI often get asked this question – What is an ideal digital marketing budget? What…
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Digital MarketingDigital Marketing StrategyMarketing StrategySocial Media Marketing
The Secret Ingredient to Optimize LinkedIn Ads
by Suchi Guptaby Suchi GuptaWe’ve been running LinkedIn Ads campaigns for a while now. With each campaign, I consider…
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Digital MarketingEmail MarketingMarketing AutomationMarketing StrategySocial BrandingSocial Media Marketing
Are your emails reaching decision-makers?
by Suchi Guptaby Suchi GuptaMore often than not, a marketing strategy aims at multiple goals. While we celebrate reaching…
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Content StrategyDigital MarketingDigital Marketing StrategyEmail MarketingMarketing StrategySocial BrandingSocial Media Marketing
9 Tips for Your LinkedIn Content Refresh
by Suchi Guptaby Suchi GuptaWhile LinkedIn is a business platform, no one enjoys a dry sales pitch. Creating engaging…
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Digital MarketingDigital Marketing StrategyMarketing AutomationMarketing Strategy
Creating a Conversion-Driven Marketing Process
by Suchi Guptaby Suchi GuptaImagine your marketing department as a well-coordinated baseball team. In baseball, each player has a…
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