Did you know that almost 70% of the top 10,000 websites are using Google Analytics…
Digital Marketing
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Digital MarketingMarketing StrategySocial Media Marketing
What’s wrong with your campaign?
by Suchi Guptaby Suchi GuptaIn a business group meeting recently, I came across a problem. One of my colleagues…
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Digital MarketingEmail MarketingMarketing AutomationMarketing Strategy
Why Email Marketing Continues to Top the Charts
by Suchi Guptaby Suchi GuptaFrom options ranging from paid advertising to LinkedIn marketing to SEO, email marketing proves to…
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Content StrategyDigital MarketingMarketing StrategySocial Branding
Unraveling the spaghetti―here’s why you should incorporate account-based marketing
by Suchi Guptaby Suchi GuptaAccount based marketing is an effective way to build personalized marketing campaigns.
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Digital MarketingMarketing StrategySocial BrandingSocial Media Marketing
The change is coming―what does the Apple vs. Facebook battle mean for digital advertisers?
by Suchi Guptaby Suchi GuptaYou must have heard about Apple’s plan to update its Identifier for Advertisers (IDFA) tracking…
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Digital MarketingSocial Media Marketing
Why a hunting approach doesn’t work on LinkedIn!
by Suchi Guptaby Suchi GuptaTake a look at this message:Hi, can you accept my LinkedIn request? Thanks! Now, take…
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Digital MarketingSocial Media Marketing
Small businesses who are ready for 2021!
by Suchi Guptaby Suchi GuptaThe pandemic has changed everything. How do you pivot your business strategy to keep up?…
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Content StrategyDigital MarketingEmail MarketingMarketing StrategySocial Media Marketing
What Digital Channels to Prioritize In 2021?
by Suchi Guptaby Suchi Gupta2020 has been unpredictable, making 2021 difficult to plan for. Its important to develop a…
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Digital MarketingMarketing AutomationMarketing Strategy
Consumer Experience Vs Marketing Automation – Who Wins?
by Suchi Guptaby Suchi GuptaI’ve been struggling to answer this question for quite some time – Are we, as…
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Digital Marketing
Here’s How Digital Marketing Teams Can Help Sales Team Through Automated Workflows
by amanda sodhiby amanda sodhiAre you aware that poor workplace communication causes a loss of nearly $37 billion annually?…