Back in the day when there was no computerized data collection, knowing your customers happened…
Category:
Digital Marketing
-
-
connectionContent StrategyDigital MarketingMarketing StrategySocial BrandingSocial Media Marketing
Two Key Metrics for Digital Marketing Success: CAC and ROAS
by Suchi Guptaby Suchi GuptaI often get asked this question – What is an ideal digital marketing budget? What…
-
Digital MarketingDigital Marketing StrategyMarketing StrategySocial Media Marketing
The Secret Ingredient to Optimize LinkedIn Ads
by Suchi Guptaby Suchi GuptaWe’ve been running LinkedIn Ads campaigns for a while now. With each campaign, I consider…
-
Digital MarketingEmail MarketingMarketing AutomationMarketing StrategySocial BrandingSocial Media Marketing
Are your emails reaching decision-makers?
by Suchi Guptaby Suchi GuptaMore often than not, a marketing strategy aims at multiple goals. While we celebrate reaching…
-
Content StrategyDigital MarketingDigital Marketing StrategyEmail MarketingMarketing StrategySocial BrandingSocial Media Marketing
9 Tips for Your LinkedIn Content Refresh
by Suchi Guptaby Suchi GuptaWhile LinkedIn is a business platform, no one enjoys a dry sales pitch. Creating engaging…
-
Digital MarketingDigital Marketing StrategyMarketing AutomationMarketing Strategy
Creating a Conversion-Driven Marketing Process
by Suchi Guptaby Suchi GuptaImagine your marketing department as a well-coordinated baseball team. In baseball, each player has a…
-
Digital MarketingDigital Marketing Strategy
The Role of Company Culture in Brand Success
by Suchi Guptaby Suchi GuptaDo you have a favorite company or brand you swear by? Have you ever wondered…
-
Digital MarketingMarketing Strategy
The Game-Changer in Business Partnerships
by Suchi Guptaby Suchi GuptaIn a game of pickleball, both players on a team must work together, communicate, and…
-
Content StrategyDigital Marketing
Why starting small is key to growing BIG
by Suchi Guptaby Suchi GuptaDigital marketing involves thoughtful, measured strategies to achieve your goals. But it is also about…
-
Digital MarketingMarketing StrategySocial Branding
Your Audience Will Follow You: How to build a strong first impression
by Suchi Guptaby Suchi GuptaI recently attended one of the largest conferences for women-owned businesses, and the experience was…