Online marketplaces are flooded. Millennials are spoiled for choices. And, businesses are running low on consumer loyalty. As a result, e-commerce and B2B brands are finding it increasingly difficult to sustain themselves in the long-run. After all, securing loyal customers is an ongoing challenge, and millenials are spoiled for choices. However, did you know a marketing study revealed that promotional emails impact the purchase decisions of 68% of millenials? Email marketing is a very fast converting tool that is often underrated. Let’s take a quick look at some eye-opening stats –

* According to Campaign Monitor, click-throughs are 6x more likely from email campaigns versus Tweets.

* According to McKinsey, you are 40x more likely at acquiring new customers through email versus Facebook or Twitter.

* According to Marketo, the average ROI for email marketing is $44.25 for every $1 spent.

Today, email marketing has acquired much power because it has become so much more sophisticated thanks to automation and personalized lead nurturing options coming into play. In particular, if you are an e-commerce or B2B brand, you can really benefit from taking your email campaigns to the next level with personalization – i.e. presenting targeted offers to different segments within your database.

Why Use Automated Email Campaigns?

In your quest to send targeted emails to different audience segments, automated email marketing tools are going to prove very useful. In essence, automated email campaign series are a sequence of emails that are sent out based upon different actions the customer takes. Not only are they targeted, they are very timely as they go out immediately when a customer engages in a pre-defined action step you identify – the concept of human delay in manually sending out an email is done away with.

Although this list is not exhaustive, trigger points you can consider for your automated email campaign sequences include –

* Welcome email when a customer signs-up
* Cross-selling more products when a customer receives their order
* When a customer adds products to their e-cart
* Customer birthday / anniversary
* When a new product / collection is introduced
* When a new offer is introduced
* When a customer spends time on your Website or clicks on a specific link
* When a customer has already opened an email

Once you’ve identified different trigger points, simply pick the order of messages to go out, determine the frequency and pick targeted message content. Once you’ve put in a bit of time to set up these email sequences, the rest is on auto-pilot mode, making it super convenient!

Automated emails are a blessing because they are relevant, personalized and timely, and they also empower you to nurture both new and pre-existing customers effectively side-by-side. According to Strategic IC, businesses who nurture leads witness nearly 50% more sales at 33% less cost. Even something as simple as a personalized subject line is 26% more likely to be opened!

Constant Contact X Automated Emails

Although there are many email automation tools available in the market, one of the most tried and tested brands is Constant Contact. They have an automation series in place, so you can automate messages up to three rounds. They have stood the test of time as a reliable email marketing service for a wide variety of reasons –

* Amazing Customer Support Service – Constant Contact doesn’t leave you hanging in the middle of a problem. Instead, they resolve issues in real-time, which is a blessing for digital marketers who need help ’round the clock.

* Fast Reporting – As a digital marketer, you need access to information quickly to assess how campaigns are performing and make modifications, if necessary. Constant Contact sends you results within two hours so you are always in the know.

* Easy Templates – Constant Contact is a very user-friendly platform. The templates they offer are very easy to use and build upon within a matter of minutes.

* Peace Of Mind – Because Constant Contact has a strict privacy policy in place, you don’t have to worry about security threats – there’s a trust factor in place.

In an era where hyper-personalization is the norm, email marketing automation allows you to reach out to audiences in a very sophisticated manner at the right time with the right offers; Constant Contact is user-friendly – any digital marketer can grasp this process easily through their simple interface. So, re-evaluate your email marketing strategy, harness its full potential through automated drip campaigns and witness the results for yourself. Remember – 56% of customers are more likely to return to an e-commerce site that makes relevant product recommendations, and studies indicate that personalized emails often yield a 6x higher transaction rate.

At Pure Design Solution, we have helped 100+ companies increase their brand loyalty using email marketing. And, we can do the same for you. Click here to get started!