In a game of pickleball, both players on a team must work together, communicate, and coordinate their actions to win. Success depends on mutual understanding, trust, and the ability to anticipate and support each other’s moves. Similarly, the agency and client must work synergistically in business partnerships to achieve desired results.
So, what does a true client-agency partnership look like?
It goes well beyond the defined scope of work, which should be considered a starting point. If an agency limits itself to merely checking off boxes, it gives you a piecemeal solution. They should take the time to understand your product, how you deliver, your sales process, and, above all, who your customers are.
Sometimes, agencies provide a cookie-cutter solution meant for everyone, not tailored to you. Without a true partnership, the agency team won’t have the bandwidth to work with you one-on-one. They won’t be agile enough to address your challenges in real time, go deeper to understand your customers and work with you to create a solution that serves your market.
A true partnership should look much different.
You should expect your digital partner to:
1. Take time to analyze, record, and decipher everything possible about your customer.
2. Be transparent and honest when planning budgets and sharing outcomes.
3. Be agile and fast to fix issues with your campaigns in real time.
4. Work as a team member to coordinate with your team and deliver on tasks.
5. Experiment and explore new ideas and ways to optimize campaigns.
As an agency partner, I understand that delivering difficult news is sometimes necessary. However, I must ensure open communication and take actions that uphold my client’s brand integrity. This includes avoiding consumer privacy violations and crafting a unique online identity that drives real-time revenue.
Building a true partnership takes time, but the results are invaluable. Together, we can achieve exceptional success.
Reach out to our team to learn more about what a true partnership can look like for your brand.
