Consumers want a personalized experience with your brand. They expect you to know them very…
Yearly Archives
2021
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Digital MarketingEmail MarketingMarketing Strategy
Navigating Email Deliverability
by Suchi Guptaby Suchi GuptaEach day, more than 3 billion emails are sent across the globe. It’s no wonder…
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Digital MarketingMarketing StrategySocial Media Marketing
Keeping Connections Genuine on LinkedIn
by Suchi Guptaby Suchi GuptaWith over 774 million members in hundreds of countries across the globe, it’s no wonder…
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Digital MarketingMarketing StrategySocial Media Marketing
Google Analytics Can’t Be Ignored!
by Suchi Guptaby Suchi GuptaDid you know that almost 70% of the top 10,000 websites are using Google Analytics…
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Digital MarketingMarketing StrategySocial Media Marketing
What’s wrong with your campaign?
by Suchi Guptaby Suchi GuptaIn a business group meeting recently, I came across a problem. One of my colleagues…
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Digital MarketingEmail MarketingMarketing AutomationMarketing Strategy
Why Email Marketing Continues to Top the Charts
by Suchi Guptaby Suchi GuptaFrom options ranging from paid advertising to LinkedIn marketing to SEO, email marketing proves to…
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Content StrategyDigital MarketingMarketing StrategySocial Branding
Unraveling the spaghetti―here’s why you should incorporate account-based marketing
by Suchi Guptaby Suchi GuptaAccount based marketing is an effective way to build personalized marketing campaigns.
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Digital MarketingMarketing StrategySocial BrandingSocial Media Marketing
The change is coming―what does the Apple vs. Facebook battle mean for digital advertisers?
by Suchi Guptaby Suchi GuptaYou must have heard about Apple’s plan to update its Identifier for Advertisers (IDFA) tracking…
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Digital MarketingSocial Media Marketing
Why a hunting approach doesn’t work on LinkedIn!
by Suchi Guptaby Suchi GuptaTake a look at this message:Hi, can you accept my LinkedIn request? Thanks! Now, take…