Do you know India’s internet base will touch 730 million by 2020 (Nasscom, AUG 2016) and we will have an estimated 702 million smartphones in use? Since the audience will be more influenced through audio and video means, the marketing strategy needs to include video content in it. However, you should choose the right channel for a fruitful video marketing campaign. In this article, we are sharing what are the top 7 types of video to plan a successful video marketing campaign.
- Live Video: ‘Live video’ on Facebook, Meerkat or Periscope – It’s the instant gratification that the consumer gets when interacting with a ‘live’ content and it’s one of the best tools for brand building.
- Snapchat Video: A great outlet to engage the Millennials and capture their video attention and emotional responses. Tell your story to more than 100million visitors every day. Create a hasty ground to pay close attention as it will last up to 24 hours and you don’t miss anything.
- Instagram Video: The most fertile ground for creating and engaging the 400million plus audience through a 60seconds video allowing to add the unique features of slow-motion &video view counts. You’ll be amazed, 40% of the top 1000 most popular insta-videos actually belongs to big brands, not an individual.
- WhiteBoard Explainer Video: One of the first big hits on the internet as a real person explain the things on a whiteboard with a time-lapse camera. The most trusted way to boost the conversion as it explains what the target audience wants.
- Animated Explainer Video: This is the most trusted way to engage the audience in just 30-90 seconds with quality video look and minimum marketing budget. Use of animated character and scenes directly strikes the real-time situation of the user and hence brings the maximum conversion.
- Instructional Video: A great way to demonstrate the product or physical services among the target audiences. It can bring a very good conversion as the host can ask good questions, and get informal with audiences to deliver values about the product.
- Product Unboxing Video: Unlike instructional video, this campaign elaborates only top features of the product but you never know what exactly is in the box. With your smart sales pitch and just demonstrate the value of product just like you have the product ad on TV.
It’s important to choose the right type of video that will work the best with your content. Also, try to experiment and make 2-3 kinds of video. Typically keep the videos under 60 sec. Research indicates that users stick to such videos more.
For more information on which type of video you should choose for your video marketing campaign, write us at info@puredesignsolution.com or simply put your queries in the comment section. We will call you back. You can also access our last webinar on “The New Age of Video Marketing” by clicking on this link: http://www.puredesignsolution.com/digital-marketing-2018/.
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