Do you know nine out of 10 start-ups fail? And the most common reason for this failure is their inability to establish trust and attract customers to their new brand. Even though their product or service offering may be revolutionary or one of a kind, they may not able to break into the market because of their wrong approach. If you are in a similar situation, you must be feeling like blowing a broken horn. You have a well-planned marketing strategy, still not getting the desired output.