Do you want to know what tactics you need to follow to drive the maximum number of high-quality leads at a minimum cost?
I am sure your inbox is flooded with tons of emails everyday like sales email, marketing communications, order confirmations, account activations, or promotions. Some are interesting and informative that excite us to open and others are too boring and we want to block all noise and clutter from our inbox. Is that true for you too?
Well, email marketing is still one of the most popular and high converting marketing and sales channel available online that can double your leads in just 3 months if done correctly. If you are a beginner in the world of email marketing and looking for a proven email marketing strategy to entice your target audience to take action, you are at the right place. In this article, we are sharing the power formula that we’ve applied on over 50 campaigns and it has shown to increase your open rate, and drive conversion even if you are a start-up or well-established company. So, are you ready to create a super compelling email copy?
The Power Formula of Email Marketing for Beginners
Follow these 5 steps sequentially as mentioned below:
1. Identify Your Goal: The most basic and necessary step to run a successful campaign is to determine and list down your goals. Start by asking a clear-cut question – Why are you sending this email? Each communication you send over to your clients or prospects should meet with the sole purpose of the campaign. As a best practice, you should nail down your objective before drafting the email copy. If you are unsure of the goal, ask yourself these questions:
- Who am I sending this email to? – Check if this email is directed towards your clients or your potential customers.
- What action do I want them to take? – Identify what you want from the audience. Do you want to directly sell your service or provide value? Or you want to convert your readers into a marketing or a sales lead? For instance – You might want to take your users to the landing page and ask them to download a piece of content. Goal – providing value to the prospects and converting them into sales qualified leads.
- What type of Information should be Included? – Is the email suppose to be a company newsletter or introduction to a new product or an innovation you are most excited to share with your customers? Think about the objective and then craft the copy.
2. Establish a Personal Connect with the Audience: Would you be interested to read the same old boring generic emails every day when you open your inbox? Of course, NOT! Then how can you expect this from your readers! Understand their pain points and articulate them in your copy. Only then you can actually grab their attention. Add that personal touch and include the person’s name or his company’s name. Make your audience feel like they are directly conversing with you instead of a robot or text while doing email marketing.
3. Use Value-Driven Messaging: Here is a question – Why should recipient care about getting your mail? One of the reasons can be because you are providing value both in the subject line and in the body of your email. In other words, your content relates to one of their problems and probably your email can help find them a solution.
4. A Relevant And Meaningful Call-to-Action (CTA): What is the most important thing that you want people to take away after reading your email? A clear-cut CTA is very important to lead people in the right direction or moving them down the marketing funnel. For example, if you want them to download a piece of content, provide a big button with a hyperlink that they should click to access that content. Similarly, if the purpose of the email is a product or feature announcement, provide a link so that you can confirm who all are interested in your product. Remember each of your emails should have a clear call-to-action at the end of an email, so the recipient knows exactly what they will get in the next step, and in turn, you can increase your conversion rates.
5. Optimise Your Subject Line: It takes only 2 seconds for your audience to scan your subject line and decide whether to open it or not among your target audience. That’s why you should always invest time in creating a powerful subject line to hook them in and encourage to open, read and take action on your emails. As a best practice, aim to keep your subject lines between 5-7 words. The ideal sweet spot may vary depending on your audience, but this is something you can A/B test to determine what works best. You should take help from online tools like Buzzsumo and Alltop to identify trends and popular topics in your domain.
Additionally, you need to be wary of spam triggers, which may cause your emails going to a spam folder instead of inbox. Spam triggers are getting tighter day by day and it’s very easy to get thrown into a spam folder anonymously. To avoid this, here are a few common spam triggers you should look out for in your subject lines:
- Excessive use of punctuation
- Writing words in all capital letters
- Using words like “free” or “promotion”
Now you have our tried and tested email marketing formula, so when are you getting starting? And don’t just stop here! Make your email marketing even more result-oriented with our experts. A well-designed email marketing campaign with powerful content and action plus pre-research and post-campaign follow-up funnel can double your leads in no time.
Call us at +1 469 345 2968, Email us at firstname.lastname@example.org or drop your queries in the comment box and our digital marketing expert will call you to guide you and explain to you what digital marketing can do for your business.