Why Online Assessment is important for your Business?

Are you struggling to convince your customers to buy your products or are unable to achieve your sales target? Do you know what guides the buying decision of a customer today? It’s clearly the information that he gathers online. If you are facing these issues then you must be lacking a component in your marketing plan that ensures timely success and competitive advantage to you. As we all know most buying decisions are driven by conversations and research done online. Through appropriate conversation, you can influence a customer’s mind into engaging with your product or services.

In my career as a digital marketer, I’ve come across numerous online campaigns that were launched without a deep understanding of competitors, ideal target market or discovering the unique value of a brand.  The result was like a broken horn, where you may see the leads grow, from both organic or paid channels, but the quality and overall ROI decreases. That’s one of the reasons we take online assessment very seriously. One of the ways to fix this situation is to conduct ‘online assessment‘ before you launch a digital campaign.

Online Assessment refers to a deep scan of your brand’s visibility, web ranking and spread of your web properties and coming up with a blueprint that closes all gaps and brings the best ROI on the investment.

Do you want to know how?

• User Experience & Information Architecture

We do analysis by checking your website and find the pros and cons, find ways to engage traffic to your website also we manage the content and flow of a website based on research and planning.

• Competitor Analysis

By doing competitor analysis, we do research and development where your website is lacking to keep you ahead of your competitors.

• Audience Analysis & Market Positioning

We analyze by identifying audience demands that can directly be linked to you, which would directly create a good perception of your brand as compared to others.

• Online Visibility

We do have a special team for SEO activity. That does R&D for the keyword analysis to improve your keyword ranking which would eventually make your brand visible on the top 5 list of the google search.  

Pure Design Solution, a 360-degree full-service digital marketing agency in Dallas, was recognized as Top 20 Most Promising Digital Marketing Companies in India in 2018 by Silicon India Magazine. Marking nine years of successful operation across in U.S., Australia, and India; Pure Design Solution has recorded consistent growth in revenue, long-term International client list & growth amongst the internal team.

To cross the journey from conversations to conversions and to leads, we work in three phases:

Ideate: It includes User analysis, market, and competitor analysis exercise. Here we do brainstorming to find something unique about the business that makes you look far better from others.

Procure: We weave solution in terms of Content writing such as Articles, Emailers, press release and SEO activity that becomes the strength of your company.  

Distribute: We execute the plan. Spread it to the social media especially to the people for who it is meant for, making it more relevant and actionable.  

Our strategy ends with performance tracking and measurements based on the initially decided goals. The process is ongoing because it is critical to stay ahead of competitors and stand out in the current market.

So, why wait? Call us now to understand how to go about doing your online assessment. Get your customized plan today. Call us at +1 469 345 2968 or you may write us at info@puredesignsolution.com

Don’t forget to follow us on LinkedIn, Facebook, Twitter and Google Plus page for more updates.

Do you know 9 out of 10 companies don’t get the results they are hoping to achieve from their online campaigns?

The most common reason for this failure is their inability to establish trust and attract customers to their brand’s message, which they take it lightly. Even though their product or service offering may be revolutionary or one of a kind, they may not be able to break into the MARKET because of their wrong approach.

So, here’s my question to you –

Do you feel like something is not working with your online marketing efforts and you aren’t able to figure out what it is?

If yes, then you must reconsider your initial go-to-market strategy.

Oh wait! You forgot to build one! It’s not surprising as most marketers rush into creating a campaign before building a sound strategy for it. First of all, your strategy should be built around your TARGET AUDIENCE. Remember, each product/service is unique and needs a customized solution that relates to the audience base. You need to evaluate your marketing plan through all recent and innovative things that you can offer to your customer.

Secondly, Your marketing plan should be clever enough to guide you in selecting the right marketing channel. If your campaign is not delivering the desired results then you must reevaluate where you are focusing your efforts.

Consider this example:

We all know how Airbnb’s international marketing strategy has led the brand to transform itself into one of the most successful brands of recent times.

Airbnb, a community marketplace for people to list and book accommodations around the world, was founded in 2008 out of San Francisco, California. Since then, Airbnb has grown to 1,500,000+ listings in 34,000+ cities worldwide. A large contributor to the company’s explosive global success? Social media campaigns.

In January 2015, Airbnb launched a social media campaign around the hashtag #OneLessStranger. The company referred to the campaign as a “global, social experiment,” in which Airbnb asked the community to perform random acts of hospitality for strangers, and then take a video or photo with the person and share it using the hashtag.

Similarly, you need to introduce innovations in your marketing plan according to the time and the latest trend. We are in the 21^st century and all traditional channels are almost dead now. In the new age of marketing people are more addicted to Facebook, Instagram, Google Ads and Twitter.

But before you jump into any kind of social or paid campaign activity, take a step back and strategize your campaign first.

Check out our tried and tested 4 Step marketing guide to get you started with your online campaign in the right direction. If you are a business looking for growth/marketing plan or how to craft a successful international marketing strategy and expand your business’ reach, give us a shout at info@puredesignsolution.com. We closely work with you as partners to deliver you the maximum results through our unique, customized and integrated digital marketing strategies.

CLICK ON THE LINK and get access to proven and result driven 4 Step marketing guide.

Stay tuned to our Facebook, LinkedIn, YouTube, and Twitter page for more updates.

Do you want to know what tactics you need to follow to drive the maximum number of high-quality leads at a minimum cost?

I am sure your inbox is flooded with tons of emails everyday like sales email, marketing communications, order confirmations, account activations, or promotions. Some are interesting and informative that excite us to open and others are too boring and we want to block all noise and clutter from our inbox. Is that true for you too?

Are you facing an issue of Fake Business Profile on LinkedIn from your business name? If you are the one then reading this article can be a good worth for you.

Imagine someone owning a LinkedIn page in your company’s name and trying to take your visitors to a fake site or give information that’s incorrect. It can be one the worst blow to your brand credibility and surprisingly this is getting very common.

LinkedIn is one of the largest professional networks in the world, and clearly, it has a large number of credibility businesses on it today. Having an official LinkedIn page adds to your brand’s value and in most cases leaves a positive mark in the mind of your visitors. So I am sure you wouldn’t want someone else to own your company’s Linkedin page.