Marketing & Advertising Budgets Are Increasing

According to the 2018 CMO Survey, digital marketing expenditures were expected to increase by 12.3% this year, and marketing budgets that previously consisted of 44% digital are projected to reach 54% digital within the next four years. Likewise, according to Statista, the United States spends nearly $197.47 billion on advertising (China – $79.08 billion; UK – $24.21 billion; Canada – $8.66 billion; India – $8.65 billion). Needless to say, small business are feeling frustrated that big spenders are outshining them. The truth, however, is that setting up an effective digital marketing campaign can actually be pretty inexpensive if you plan it out smartly. With the following 6 steps, you’ll begin witnessing improved results with your marketing efforts at zero cost.

Do you know 58% of consumers used voice search to find local business information in 2018? In 2016, Google revealed that over 20 percent of searches on an Android device was made through voice activation and this percentage was even higher by 25% in the US. Clearly, it indicates the changing trend and how soon local search will be influenced by voice search results. Check out the image below representing how voice-enabled commands are growing in a big way? 

Are you being targeted by Negative SEO?

Every time you see a new back link, it can be an indication of new spam or a tactic of Negative SEO that may be planted to spoil your search engine ranking. You may be thinking why should you care? As per common SEO practice, backlinks are supposed to be good for your website and so having a new one should only add on to your website ranking. However, all backlinks are not good. Many web owners are harming their website without even knowing that they have become victims of Negative SEO. 

Competitor Analysis is a strategic research document that gives a deep insight into what your competitors are doing and how they are positioning themselves on the web. When you track and research competitor’s online activity, you learn what’s working for them and what may work for you. It is critical to know how to outplay them in your favour by finding out the ‘sweet spot’ that they missed out or ignored. Understanding the importance of competitive analysis for building an omnichannel online marketing strategy is important to the success of any online campaign. So if you are planning to power up your game this year you must start with ‘Competitor Analysis’. 

Why Online Assessment is important for your Business?

Are you struggling to convince your customers to buy your products or are unable to achieve your sales target? Do you know what guides the buying decision of a customer today? It’s clearly the information that he gathers online. If you are facing these issues then you must be lacking a component in your marketing plan that ensures timely success and competitive advantage to you. As we all know most buying decisions are driven by conversations and research done online. Through appropriate conversation, you can influence a customer’s mind into engaging with your product or services.