Tapping into customer behavior patterns is key to success with any kind of marketing campaign.…
Marketing Strategy
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Digital MarketingDigital Marketing StrategyEmail MarketingMarketing Strategy
Resonate for Engagement: People Respond Better to Stories!
by Suchi Guptaby Suchi GuptaThere’s no denying that people respond better to stories—they are not only drawn to narratives…
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Digital MarketingDigital Marketing StrategyMarketing StrategySocial BrandingSocial Media Marketing
The Most Critical Step to Grow Your Business – The Follow-up
by Suchi Guptaby Suchi GuptaHave you set intentions for your business this year? Here’s a simple yet powerful one…
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Digital MarketingDigital Marketing StrategyMarketing Strategy
The Importance of Practicing “Who You Want to Be”
by Suchi Guptaby Suchi GuptaI came across a recent TikTok video by Michelle Obama where she talks about “Practice.”…
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Digital MarketingEmail MarketingMarketing AutomationMarketing StrategySocial Media Marketing
SUBJECT LINES ARE HARD
by Suchi Guptaby Suchi GuptaIn the world of digital marketing, an often overlooked but highly valuable component is the…
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Digital MarketingMarketing Strategy
Leverage Digital Marketing by Activating Sales Enablement
by Suchi Guptaby Suchi GuptaMany B2B businesses will abandon a digital marketing plan before it’s had a fair shot…
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Digital MarketingMarketing StrategySocial Media Marketing
9 Tips to Be Digital-Ready for Your Next Conference
by Suchi Guptaby Suchi GuptaUpon attending my first post-COVID conference, I noticed a significant shift from pre-2020 conferences. The…
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Digital MarketingMarketing Strategy
How to Make Your Website Work in Your Favor
by Suchi Guptaby Suchi GuptaWhat is the most important digital property that belongs only to your business? Your website,…
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I once read an interesting article on how to train your mind. The author talks…
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Digital MarketingMarketing Strategy
The Power of Your Smallest Viable Audience
by Suchi Guptaby Suchi GuptaWhen we think about growing a business, we often avoid small-scale thinking, with a ‘go…