Marketing & Advertising Budgets Are Increasing
According to the 2018 CMO Survey, digital marketing expenditures were expected to increase by 12.3% this year, and marketing budgets that previously consisted of 44% digital are projected to reach 54% digital within the next four years. Likewise, according to Statista, the United States spends nearly $197.47 billion on advertising (China – $79.08 billion; UK – $24.21 billion; Canada – $8.66 billion; India – $8.65 billion). Needless to say, small business are feeling frustrated that big spenders are outshining them. The truth, however, is that setting up an effective digital marketing campaign can actually be pretty inexpensive if you plan it out smartly. With the following 6 steps, you’ll begin witnessing improved results with your marketing efforts at zero cost.