Google has been testing out a series of changes over the past few weeks related to title and description length to research what might be optimal for digital marketers. Here are the changes we have spotted so far –
As a digital marketer, you must have found yourself in situations where you would have given anything for a little bit of more space to add another word or two in your ad titles and descriptions. Well, Google has extended the allowed length of titles and descriptions in the trial phase, although whether these changes are rolled out permanently and across the board is yet to be seen.
- The latest search results page is now 600 pixels wide, an increase by 100 pixels in width; This now accommodates –
— Title tags have been extended by roughly 10 characters. You can add in an extra word or two into search results titles; you can even add in the site name at the end of the title for branding purposes.
— Meta descriptions have increased by 100 characters per line, and have gone from two lines to three lines. These changes also apply on mobile devices, which is helpful to consumers because they can make sure your content really is relevant before they click on your site.
It will be interesting to see what additional changes Google rolls out soon, and if it revokes any of these changes we have spotted thus far. As for now, looks like you can tell searchers on Google more about what your Web page and make sure that the clicks you get are relevant and have less bounce rate!
Google has been testing out a series of changes over the past few weeks related to title and description length to research what might be optimal for digital marketers. Here are the changes we have spotted so far –
As a digital marketer, you must have found yourself in situations where you would have given anything for a little bit of more space to add another word or two in your ad titles and descriptions. Well, Google has extended the allowed length of titles and descriptions in the trial phase, although whether these changes are rolled out permanently and across the board is yet to be seen.
- The latest search results page is now 600 pixels wide, an increase by 100 pixels in width; This now accommodates –
— Title tags have been extended by roughly 10 characters. You can add in an extra word or two into search results titles; you can even add in the site name at the end of the title for branding purposes.
— Meta descriptions have increased by 100 characters per line, and have gone from two lines to three lines. These changes also apply on mobile devices, which is helpful to consumers because they can make sure your content really is relevant before they click on your site.
It will be interesting to see what additional changes Google rolls out soon, and if it revokes any of these changes we have spotted thus far. As for now, looks like you can tell searchers on Google more about what your Web page and make sure that the clicks you get are relevant and have less bounce rate!
