Getting tired of seeing your inbox flooded with junk mail? Yes, that’s what most of us think till we open the one that intrigues us. So the trick lies in the quality and relevance of your Content. Do not overlook the Power of Email Marketing. If done correctly, it can double your leads in three months.
To plan an effective ‘Email Marketing Campaign‘ you must consider these three things for content quality:
- Make a list of topics that are super meaningful for your audience.
- Bring something new and refreshing with each email piece.
- Study, analyze and then write your subject line – this is the most important component, hence the biggest emphasis should be on this one line.
Here are the 7 steps that we have tried and tested over 50+ email campaign. FOLLOW THEM AND YOU’LL BE ON THE YOUR WAY TO CREATE EMAILS THAT WORK:
- Analyze and study your audience behavior.
- Note down their activities, interest and also everything related to your business.
- Segregate your email data according to your user preferences.
- Build elements to grow your list through Opt-in and Sign-up forms all across your website.
- Craft a simple, powerful and visually appealing email that is 100% mobile responsive. Test, test, and test again on mobile.
- Find out the best time to schedule your campaign and schedule it.
- Monitor your campaign at regular intervals. Take out the first report within 2-3 hours so that you can nurture them. Without Lead Nurturing, your campaign will be dead.
At Pure Design Solution, We focus on creativity in our language and visuals in each of our email templates. Furthermore, choosing the right email marketing services is equally important. Our EDM experts understand your business requirement and find you the best solution: like mailchimp, Constant Contact, Get Response etc.
If you also want a strategic email campaign, write to us at info@puredesignsolution.com to guide you through your first email set up. Stay tuned to our Facebook, LinkedIn, and Twitter page for more updates.
