Each small-mid size business enterprise doesn’t have time to fully plunge into marketing themselves especially if they are a product based company or any creative work agency. Whether you are running a small/mid-size company and marketing is not your main focus, yet you need 10, 20, 30 pieces of marketing collateral per quarter to spread among your customers or prospects. Isn’t it? How would you recognize which pieces of information are the most important to display or how to gain the maximum attention of your customer. And even if you have figured out what you want to tell to your customers then how will you get it started.
Being an SME (Small-Mid Enterprises) you absolutely need these 3 marketing assets in your portfolio to grow your business or from a lead generation and marketing standpoint. We have whittled it down in this article.
1. Product Portfolio: First off, you should have a visually strong and highly creative product portfolio to engage your target audience on the web as well as your direct audience. A business website always plays a large role to engage your audience. Even if you are not focused to complete marketing, you should have something (business collateral/product portfolio) that can be printed as well as shared at physical events or digital channels. Think of this —start with describing who you are, what you do, and what you can offer. We recommend you integrate this core piece of content in visual form. Once your product portfolio is ready, you are on your way to create buzz around it.
2. Gated Content: Try to include at least one long piece of content—such as an eBook or white paper—that is gated on your website. Here, we are putting emphasis on ‘Gated’ because this is where lead capture comes into play.Here, gated means the content that lives behind a form. Your customers/prospects are allowed to download this content only when they will pass the gate or in other words, they have to drop their email addresses in exchange for downloading this content. The contact you get from there will be the perfect contacts to add to your database. Your task is just to nurture the sales funnel.
3. Success Stories: Last but certainly not least, you need to have a polished customer success story. There are no better proof of your services, products, work ethics, strategies or service level agreements (SLAs) than having a happy customer attest to that – sharing their success or their stories with your products/ services. Try to have at least one of these available but the more the merrier.
Now you are well informed about the importance of these 3 marketing assets to your business. Go and try your hands in right marketing activities or hire a digital marketing agency who can take care of your marketing activities on your behalf and help you establish as a key differentiator among the industries.
If you want to 3x your conversion, give your business a marketing boost with us and make sure you have these 3 marketing assets for your business. We as ‘Purple Cows’ help you brand your businesses among competitors with our proven marketing formulas. Write us at info@puredesignsolution.com for more details.
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