Competitor Analysis is a strategic research document that gives a deep insight into what your competitors are doing and how they are positioning themselves on the web. When you track and research competitor’s online activity, you learn what’s working for them and what may work for you. It is critical to know how to outplay them in your favour by finding out the ‘sweet spot’ that they missed out or ignored. Understanding the importance of competitive analysis for building an omnichannel online marketing strategy is important to the success of any online campaign. So if you are planning to power up your game this year you must start with ‘Competitor Analysis’.