The new feature launched by Google AdWords will save your time and effort to target the audience at a campaign level. Finally, Google AdWords comes with a feature of adding a list of the audience to a specified campaign level by the advertisers.
Prior from this features, it was a lengthy process. First of all, audiences were needed to be added to every ad group of the campaign. This not only takes the lots of times but also difficult to manage audience bid adjustments at that level. It is announced by Google that campaign level audience list will be available to all AdWords accounts. Furthermore, it also allows you to set remarketing lists to search ads (RLSA) along with customer match at the ad group level.
So, these are the basic benefits of the campaign level audience.
- Time saving
- Easy reaching and tracking the most valuable customers
- Easy to manage the audiences lists at scale
- Easy to measure and change the bid adjustments
- Optimize the bid adjustments
Looking at these numbers of benefits, most of the advertisers have already started to use the campaign-level search audience.