Since budgets are usually tight for SMEs and start-ups, most people end up wearing multiple hats. Real know-how regarding how to tap into the full potential digital platforms have to offer is usually missing in the mix, since staff at start-ups and SMEs have many other things to attend to, with marketing usually pushed to the bottom of the list. This is unfortunate and a huge hindrance toward company growth, because the reality is more and more customers are spending substantial time online on computers, laptops, smartphones and tablety. Pretty much everyone is active on social media these days. In fact, we bet as you are reading this article your attention is divided between this window and many other taps open including Facebook and email, as well as Whatsapp messages pouring in on your phone!