Isn’t that the most common expression you unknowingly use when you see something outstanding that sends shivers down your spine or gives you a big ‘WOW’ factor? But my reason for using this expression is not the word – ‘fantastic’ but the word ‘Simply’ and how revolutionary can it be for brands who manage to achieve it.
Simple is elegant! Simple is Beautiful! Simple is Pure! Simple is Fantastic! Yes there are thousands of similar expressions out there and we encounter them almost daily. But little do we realize how hard it is to achieve that expression, to reach that stage of Simplicity in our work and in our thought process. It involves a different kind of thinking to deselect the unwanted, focus your strength on the single most important thing and articulate an idea or product that truly solves a problem for millions.