Each small-mid size business enterprise doesn’t have time to fully plunge into marketing themselves especially if they are a product based company or any creative work agency. Whether you are running a small/mid-size company and marketing is not your main focus, yet you need 10, 20, 30 pieces of marketing collateral per quarter to spread among your customers or prospects. Isn’t it? How would you recognize which pieces of information are the most important to display or how to gain the maximum attention of your customer. And even if you have figured out what you want to tell to your customers then how will you get it started.

Do you know nine out of 10 start-ups fail? And the most common reason for this failure is their inability to establish trust and attract customers to their new brand. Even though their product or service offering may be revolutionary or one of a kind, they may not able to break into the market because of their wrong approach. If you are in a similar situation, you must be feeling like blowing a broken horn. You have a well-planned marketing strategy, still not getting the desired output.

With hundreds of millions of Tweets a day, Twitter offers a massive amount of exciting content. So, how you filter the relevant content? Take another situation, you want to track the activities of your competitor on Twitter and all of sudden you planned to access his previous year Twitter posts having specific keyword/list of keywords. How will you filter the search results or dig into each post to find out what you need?

Ms. Suchi Gupta, Creative Director & Founder at Pure Design Solution is participating at Global Talk organised by Talentnomics India, which is a growing the pool of global women leaders in organizations around the world. This mega event will be hosted by several guest speakers who will speak on different domains to empower women leaders’ talents to their fullest potential.

Google is on a road rolling spree with major changes to its search algorithm, all in first 50 days of 2018. No wonder businesses and marketers are experiencing its effect in their search ranking position.