Are you looking for the latest, ground breaking strategy to bolster into the market and obtain startling results quicker than ever? If yes, you are in right place. You may have heard about Video Marketing, which is a popular trend but must be thinking ‘I will have to hire a professional to do it’. Surprisingly if approached correctly, you can make a powerful video inhouse for your next marketing campaign. Livestreaming – A Right Fit for Your Business

In video marketing, Livestreaming is a new sensation that you can include in your current marketing strategy. It brings phenomenal engagement and has a lot more influencing power to connect with your audience on a deeper level.

If you are wondering why video marketing has gained popularity in such a short time, it’s pretty clear! YouTube alone has over a billion users, which is almost one-third of total internet users. Such a large number of audiences make room for advertisers to advertise their contents.

Email Marketing is one of the most powerful, converting, marketing channels in the world of digital marketing. It is one of the most trusted ways of brand building and connecting with the potential clients, and also a great platform for making new ones. Despite being one of the oldest platforms for marketing, it is one of the best platforms to reach your targeted audience and quickly scale your business.

To run a Successful Email Marketing Campaign your strategies should be new and well updated with latest technology. In short, it should be strong enough so that it conveys the idea to its readers and ultimately you get a good response rate, click-through rate, and leads that really qualify as worthwhile.

From our past email marketing project experience, we have prepared a cheat sheet with some points that will take you one step ahead than regular techniques.

The new feature launched by Google AdWords will save your time and effort to target the audience at a campaign level. Finally, Google AdWords comes with a feature of adding a list of the audience to a specified campaign level by the advertisers.

Prior from this features, it was a lengthy process. First of all, audiences were needed to be added to every ad group of the campaign. This not only takes the lots of times but also difficult to manage audience bid adjustments at that level. It is announced by Google that campaign level audience list will be available to all AdWords accounts. Furthermore, it also allows you to set remarketing lists to search ads (RLSA) along with customer match at the ad group level.

So, these are the basic benefits of the campaign level audience.

•  Time saving
• Easy reaching and tracking the most valuable customers
• Easy to manage the audiences lists at scale
• Easy to measure and change the bid adjustments
• Optimize the bid adjustments

Looking at these numbers of benefits, most of the advertisers have already started to use the campaign-level search audience.

Don’t just use social media, use social branding for your upcoming exhibition!

Exhibition season is always hot in first three months of the New Year with global conferences happening around the world like Cisco Live, Mobile World Congress, and local ones like Auto Expo. Most exhibitors nowadays make sure to include social media into their pre-show and at-show promotions. Instead of mail or call, they know the importance of creating the buzz through tweets, shares, videos and using specific platforms like YouTube, Twitter, and LinkedIn to their advantage. The reason is simple – statistics show that you are able to attract less than 5% visitors to your booth. So, it’s important to make use of every possible marketing technique and platform available.

While a great booth design and an excellent product demonstration are key to attracting the audience to your booth, what is it that you want visitors to remember about your brand long after they have left your booth? Especially if you are a new brand in the market, think about an activity that gets associated with your brand for years to come. Consider social media as a medium and tradeshow as a platform that can allow you to introduce a ‘social story’ for your brand.

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Top 5 Tips for Finding the Best Digital Marketing Agency for Your Business

Digital Marketing is one of an essential key aspect for the continuous and enormous growth of the business in the age of internet marketplaces. You cannot ignore it if you want to stand ahead of your competitors.  For this, you need to select the best digital marketing agency, make the right decision for your business on right time. Don’t just go for the cheapest agency with no expertise and nothing to offer. You should have well informed about the services and options that would be valuable to your business.

The right internet marketing company will help to rank you in Google first page list and also increase the visibility of your business over the internet. So, before appointing the right digital marketing agency for your business, follow some preliminary steps:

1. Do Research on SEO Services:

You should be familiar with the basic concepts of SEO before appointing the digital marketing partner for your business. There are lots of online resources are available to get acknowledged with SEO like Search Engine Land, Think with Google, and Search Engine Journal.

Do research on your own business. Find out your competitor lists and the demographic of expected customers.  Focus on the keywords of your business and find out where you stand in popular search engines like Google, Yahoo, and Bing.