Competitor Analysis is a strategic research document that gives a deep insight into what your competitors are doing and how they are positioning themselves on the web. When you track and research competitor’s online activity, you learn what’s working for them and what may work for you. It is critical to know how to outplay them in your favour by finding out the ‘sweet spot’ that they missed out or ignored. Understanding the importance of competitive analysis for building an omnichannel online marketing strategy is important to the success of any online campaign. So if you are planning to power up your game this year you must start with ‘Competitor Analysis’.

2018 has clearly been a year of ‘Search’, especially with mobile search increasing by 90%. Clearly, the race to the top, of the page ranking, is not going to be an easy one. Without knowing your competitors and how they rank on popular keywords Search results, you may lose a big portion of your online customer right there.

By identifying competitors and assessing their strengths and weaknesses compared to your own, you can get a much better understanding of your audience as well as decide your next course of action that gives you maximum advantage. Not only this, it would help you develop a killer content strategy – the core of your company’s content marketing program.

A competitor analysis and content strategy go hand-in-hand, as both are necessary during the launch of a new company or product. Once you are done with it, you have a clear picture of how to map the entire campaign to connect with your audience.

Download Your Copy of Competitive Analysis Guide Absolutely Free

To help you get started on a winning digital strategy, we’ve put together key steps that will put you on the right track. This guide not only informs but also breaks down in simple steps how to conduct the analysis and use the insights to build your campaign. As this is our first guide of 2019, we plan to launch it FREE. All you have to do is signup by clicking on the link below and enjoy free access of it in your inbox:

http://www.puredesignsolution.com/get-your-competitor-analysis-guide-today/

What our competitor analysis guide will explain to you?

After going through our guide, you will be able to understand and do

1. What is an Online Competitive Analysis?
2. Who are Your Top Competitors?
3. What is the Importance of SWOT Analysis?
4. Top 5 things you should constantly track about your competitors?
5. How to do Competitive Analysis in less than 3 steps?
6. Which tools you can use to do a competitive analysis?

And much more…

So are you ready to outsmart your competitors? Download your free guide of competitor analysis today. Once you have gone through it, we request you to share your experience or what changes you have seen in your digital campaign. If you have questions, you can also contact us at info@puredesignsolution.com  or directly call us at (469) 345 2968.

To get updated with the latest digital marketing stuff, you can subscribe our blog, follow us on LinkedIn , like our Facebook page, and check us on Google Search Page.

 

We all know that SEO is the most trusted and strategic way to generate or drive more traffic for any website. But SEO is not the only way you can bring more visitors to your site. Things have changed, or I would say people are getting much smarter and search engines have changed radically. To attain maximum benefits from your digital presence, you need to use the web more in your favour. And for that, it is essential for you to know how to diversify all traffic that comes to your website from different routes.

“Opportunities don’t happen overnight. You have to create them”

In fact, I’d suggest you should try all possible ways to boost your website traffic without relying only on SEO. Look around; there are multiple options available today that can help you diversify the traffic coming to your website from numerous online channels. By selecting multiple channels you can ensure that your website ranking doesn’t get affected when Google updates its algorithms or launches new add-ons.

Are you ready to explore some new tactics and triple your traffic?

Let’s begin with a simple question?

Is all traffic equal or worth for your website?

Clearly, the answer would be a big NO. Some sources are very good that can give you a high-quality traffic with a good conversion rate and some sources are not worthy at all. That’s why it is important you should not overlook the authenticity of the site or source from where you are redirecting the traffic or visitors are coming to your website.

I would suggest being extra cautious because some links are spammy and can downside your current ranking. Here are the top 5 tactics that I recommend to generate more visitors or drive more traffic to your website with reliable results.

How to Boost/Increase Website Traffic without SEO?

1. Guest Posting and Blog Commenting

By “Guest posting” I mean contributing your content to another website or blog in exchange for a link back to your own site. These links can either be placed in the author bio section or used to cite information within the body of the post. This method has been quite popular over a past period of time as it’s a win-win for both sites: One side gets free content to share with his audience, while the other earns a high-quality link.

However, to maximize your results you should do proper research first. Find out the list of bloggers who share really-really good content and have a genuine list of users. Also, research whether the readers on their site match to your target audience.

Some high-ranking sites, from where you can drive high-quality traffic, are Medium, Reddit, Quora, etc. You can re-share your original content there and can diversify those visitors to your website. Similarly, you can find hundreds of other channels based on your industry niche that accept guest postings. Apart from guest posting, you can start with blog commenting. Leave your comments for blogs that you have found useful because that is also one of the good ways to get visibility among their readers.

2. Social Media Activity Can Do Wonder:

No one can deny the role of social media in our lives today. You can utilize the power of social media to increase your website visitors and find your target audience. One way to influence your target audience is doing social media advertising with some attractive giveaway. Either you can boost your post based on your required audience parameters or you can join specified groups in the most comfortable or appropriate social channels and do spreading about of your products or services.

Note: You can do Online Assessment with us to know your targeted audience and understand their behaviour.

Be cautious because you can be restricted by Group admins if in case, they don’t allow direct selling. If you repeatedly face this issue you can play with words or prepare your content so strategically that it should come like a relevant information article instead of a direct sales pitch.

Another important thing is to identify which social media channels would be the perfect choice to promote your business. Where you should put more focus – Facebook, LinkedIn, Insta or any other. After knowing that you can optimize the channel as per your industry requirements with a right social media strategy or I can help you plan a result-oriented social media marketing strategy for your business. Believe me, if you do it strategically, social media can do wonder to increase your traffic and bring conversions.

3. Don’t Overlook Email Marketing

Email marketing is still one of the best ways to drive traffic to your website. If done correctly, it can easily double your leads in a short span. It is one of the most trusted ways of brand building and connecting with potential clients, and also a great platform for making new ones. Despite being one of the oldest platforms for marketing, it is one of the best platforms to reach your targeted audience and quickly scale your business.

How does this add to the website traffic? Take an email campaign approach rather than doing one-off email blasts. A campaign usually has a landing page, which is part of your website. This will act like a honeypot and allow you to collect information about your site’s visitors and use it back in your marketing efforts. When you execute and send out mailers to your email list, not only will you see people visiting your website but also leaving their information and engaging with the page.

To know more about email marketing ready our article – Top 5 Free Email Marketing Channels to Boost Your Business.

Note: You should also check out our another post – Why a Small and Mid-Size Company should Choose MailChimp among 100s of Email Marketing Software?

4. Reuse Your Old Campaigns

The traditional way of thinking about content-led campaigns was much similar to PR campaigns – you run a campaign for a period of time, get as much as you can from it, then move onto the next one. Although, the sequence is fair but who says you cannot use something that has worked in the past to bring more results.

However, it’s not always easy to utilize the same piece of content, but definitely not impossible! The trick is to work on the previous campaign and take it a couple of steps ahead. Here is an example of a piece that was built for Vouchercloud by a popular site:

This data piece was originally populated with data from the World Health Organization in 2016, then, in 2017, a new data set was published. Simply, they took out the old data, plugged in the new data, updated the design which was minimal effort, then relaunched the content.

So the previous contacts with newer data helped them to get more coverage as well as approaching brand new websites with newer set of information.

Again, I must say the ability to reusing the existing content campaign can allow you to relaunch very quickly, compared to a brand-new build and design. Remember your relaunching should be more powerful than previous. Try maximum ways to utilize its potentials. You can publicize it in webinars, videos, slide share and everything that can give you the new customers along with retaining the old one.

5. Setup Affiliate marketing

You can leverage traffic from other high profile sites by setting up affiliate programs with their publishers or admins. You will end up paying a small commission but this only happens once the sale is made through the third party website traffic. So it is perfectly safe and easy to set up. You begin by doing your research and identifying the best-suited affiliate marketers who will help drive traffic and conversions on your site. It is quick and can be kept on auto-pilot once the set up is complete.

Takeaway

I encourage you to explore these smart ideas to drive more traffic to your web portal. Remember, I am not saying to ignore SEO. Just go beyond SEO. I have some more ideas that I will discuss in my next post.

Till then, feel free to let me know what you think about this post or share what you are currently doing to drive more traffic on your website.

Feel free to write to me with your queries at info@puredessignsolution.com or call me at +1 469 345 2968.  Always happy to help!

Stay tuned to our Facebook, LinkedIn, and Google My Business Page.

 

Why Online Assessment is important for your Business?

Are you struggling to convince your customers to buy your products or are unable to achieve your sales target? Do you know what guides the buying decision of a customer today? It’s clearly the information that he gathers online. If you are facing these issues then you must be lacking a component in your marketing plan that ensures timely success and competitive advantage to you. As we all know most buying decisions are driven by conversations and research done online. Through appropriate conversation, you can influence a customer’s mind into engaging with your product or services.

In my career as a digital marketer, I’ve come across numerous online campaigns that were launched without a deep understanding of competitors, ideal target market or discovering the unique value of a brand.  The result was like a broken horn, where you may see the leads grow, from both organic or paid channels, but the quality and overall ROI decreases. That’s one of the reasons we take online assessment very seriously. One of the ways to fix this situation is to conduct ‘online assessment‘ before you launch a digital campaign.

Online Assessment refers to a deep scan of your brand’s visibility, web ranking and spread of your web properties and coming up with a blueprint that closes all gaps and brings the best ROI on the investment.

Do you want to know how?

• User Experience & Information Architecture

We do analysis by checking your website and find the pros and cons, find ways to engage traffic to your website also we manage the content and flow of a website based on research and planning.

• Competitor Analysis

By doing competitor analysis, we do research and development where your website is lacking to keep you ahead of your competitors.

• Audience Analysis & Market Positioning

We analyze by identifying audience demands that can directly be linked to you, which would directly create a good perception of your brand as compared to others.

• Online Visibility

We do have a special team for SEO activity. That does R&D for the keyword analysis to improve your keyword ranking which would eventually make your brand visible on the top 5 list of the google search.  

Pure Design Solution, a 360-degree full-service digital marketing agency in Dallas, was recognized as Top 20 Most Promising Digital Marketing Companies in India in 2018 by Silicon India Magazine. Marking nine years of successful operation across in U.S., Australia, and India; Pure Design Solution has recorded consistent growth in revenue, long-term International client list & growth amongst the internal team.

To cross the journey from conversations to conversions and to leads, we work in three phases:

Ideate: It includes User analysis, market, and competitor analysis exercise. Here we do brainstorming to find something unique about the business that makes you look far better from others.

Procure: We weave solution in terms of Content writing such as Articles, Emailers, press release and SEO activity that becomes the strength of your company.  

Distribute: We execute the plan. Spread it to the social media especially to the people for who it is meant for, making it more relevant and actionable.  

Our strategy ends with performance tracking and measurements based on the initially decided goals. The process is ongoing because it is critical to stay ahead of competitors and stand out in the current market.

So, why wait? Call us now to understand how to go about doing your online assessment. Get your customized plan today. Call us at +1 469 345 2968 or you may write us at info@puredesignsolution.com

Don’t forget to follow us on LinkedIn, Facebook, Twitter and Google Plus page for more updates.

 

Do you know 9 out of 10 companies don’t get the results they are hoping to achieve from their online campaigns?

The most common reason for this failure is their inability to establish trust and attract customers to their brand’s message, which they take it lightly. Even though their product or service offering may be revolutionary or one of a kind, they may not be able to break into the MARKET because of their wrong approach.

So, here’s my question to you –

Do you feel like something is not working with your online marketing efforts and you aren’t able to figure out what it is?

If yes, then you must reconsider your initial go-to-market strategy.

Oh wait! You forgot to build one! It’s not surprising as most marketers rush into creating a campaign before building a sound strategy for it. First of all, your strategy should be built around your TARGET AUDIENCE. Remember, each product/service is unique and needs a customized solution that relates to the audience base. You need to evaluate your marketing plan through all recent and innovative things that you can offer to your customer.

Secondly, Your marketing plan should be clever enough to guide you in selecting the right marketing channel. If your campaign is not delivering the desired results then you must reevaluate where you are focusing your efforts.

Consider this example:

We all know how Airbnb’s international marketing strategy has led the brand to transform itself into one of the most successful brands of recent times.

Airbnb, a community marketplace for people to list and book accommodations around the world, was founded in 2008 out of San Francisco, California. Since then, Airbnb has grown to 1,500,000+ listings in 34,000+ cities worldwide. A large contributor to the company’s explosive global success? Social media campaigns.

In January 2015, Airbnb launched a social media campaign around the hashtag #OneLessStranger. The company referred to the campaign as a “global, social experiment,” in which Airbnb asked the community to perform random acts of hospitality for strangers, and then take a video or photo with the person and share it using the hashtag.

Similarly, you need to introduce innovations in your marketing plan according to the time and the latest trend. We are in the 21^st century and all traditional channels are almost dead now. In the new age of marketing people are more addicted to Facebook, Instagram, Google Ads and Twitter.

But before you jump into any kind of social or paid campaign activity, take a step back and strategize your campaign first.

Check out our tried and tested 4 Step marketing guide to get you started with your online campaign in the right direction. If you are a business looking for growth/marketing plan or how to craft a successful international marketing strategy and expand your business’ reach, give us a shout at info@puredesignsolution.com. We closely work with you as partners to deliver you the maximum results through our unique, customized and integrated digital marketing strategies.

CLICK ON THE LINK and get access to proven and result driven 4 Step marketing guide.

Stay tuned to our Facebook, LinkedIn, YouTube, and Twitter page for more updates.

 

 

Do you want to know what tactics you need to follow to drive the maximum number of high-quality leads at a minimum cost?

I am sure your inbox is flooded with tons of emails everyday like sales email, marketing communications, order confirmations, account activations, or promotions. Some are interesting and informative that excite us to open and others are too boring and we want to block all noise and clutter from our inbox. Is that true for you too?