As a routine task for one of our new clients, we had done a website health check. Although their site had been functional for couple of years, it wasn’t delivering any promising metrics or getting any measurable conversions. That instigated us to do a detailed Online Assessment on the Client’s web properties, namely Company website, LinkedIn, Mailchimp, YouTube and Facebook. The major takeaway from this study was series of broken connection between forms and goal conversions. No one had been tracking goals and reviewing numbers consistently to see a drop in conversion rates.

Do you know 58% of consumers used voice search to find local business information in 2018? In 2016, Google revealed that over 20 percent of searches on an Android device was made through voice activation and this percentage was even higher by 25% in the US. Clearly, it indicates the changing trend and how soon local search will be influenced by voice search results. Check out the image below representing how voice-enabled commands are growing in a big way? 

Are you being targeted by Negative SEO?

Every time you see a new back link, it can be an indication of new spam or a tactic of Negative SEO that may be planted to spoil your search engine ranking. You may be thinking why should you care? As per common SEO practice, backlinks are supposed to be good for your website and so having a new one should only add on to your website ranking. However, all backlinks are not good. Many web owners are harming their website without even knowing that they have become victims of Negative SEO. 

Competitor Analysis is a strategic research document that gives a deep insight into what your competitors are doing and how they are positioning themselves on the web. When you track and research competitor’s online activity, you learn what’s working for them and what may work for you. It is critical to know how to outplay them in your favour by finding out the ‘sweet spot’ that they missed out or ignored. Understanding the importance of competitive analysis for building an omnichannel online marketing strategy is important to the success of any online campaign. So if you are planning to power up your game this year you must start with ‘Competitor Analysis’. 

We all know that SEO is the most trusted and strategic way to generate or drive more traffic for any website. But SEO is not the only way you can bring more visitors to your site. Things have changed, or I would say people are getting much smarter and search engines have changed radically. To attain maximum benefits from your digital presence, you need to use the web more in your favour. And for that, it is essential for you to know how to diversify all traffic that comes to your website from different routes.

“Opportunities don’t happen overnight. You have to create them”