As a routine task for one of our new clients, we had done a website health check. Although their site had been functional for couple of years, it wasn’t delivering any promising metrics or getting any measurable conversions. That instigated us to do a detailed Online Assessment on the Client’s web properties, namely Company website, LinkedIn, Mailchimp, YouTube and Facebook. The major takeaway from this study was series of broken connection between forms and goal conversions. No one had been tracking goals and reviewing numbers consistently to see a drop in conversion rates.
Content Strategy, Digital Marketing, Google Updates, marketing strategy, Voice Search, Voice Search Optimization